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| Area：QINGDAO | Type：Outdoors | Frequency：120 |
| Address：No. 116, Xiangyang Road, Licang District | Format：led | Duration：15s |
| Location：Harmony Square | Min Qty：1 | |
| Size：7.5m(w) x 26m(h)=195㎡ | Min Period：month |
Located on the east façade of Ginza Harmony Plaza, No. 116 Xiangyang Road, Licang District, and at the core intersection of Licun business district, it is a landmark outdoor media resource in Licang District, deeply embedded in the regional commercial consumption ecology, and builds a complete communication closed loop of wide coverage exposure, precise reach, and efficient transformation, adapting to different communication needs such as brand image display, promotional activity notification, and festival atmosphere creation
The east façade of Qingdao Harmony Plaza is facing the main entrance of the Licun business district and the main road of the city, close to the intersection of Metro Line 2 and Line 3 Licun Station, and a 3-minute walk to the surrounding commercial entities such as Licun Daji, Leke City, Laoshan Department Store, etc., with an average daily flow of more than 100,000 people, covering family customers, young consumers, community residents and regional tourists, with a huge audience base and strong willingness to consume
The east side is close to the north side of Weidong Leke City and the north side is connected to Oaks Plaza, radiating 28 mature communities and 3 schools within 500 meters, covering the core area of government affairs and culture such as Licang District Government and Licang Cultural Park within 2 kilometers. As a landmark media in Licang District, the audience has a high natural trust in LED screen advertising, and the brand communication effect is significantly better than that of ordinary outdoor media
The location value of the core competitive advantage of LED is accurately positioned, breaking the pain points of traditional outdoor media that are only exposed and difficult to convert, and realizing the seamless connection between brand exposure, consumption decision-making and instant conversion, becoming the preferred outdoor media resource for brands to deeply cultivate the core business district of Licang
The LED screen on the east side of Harmony Plaza deeply integrates location traffic, technical quality, audience value, and consumption scenarios, creating an irreplaceable advantage in outdoor advertising. Whether it’s brand image building, new product launches, or promotional activities, this media platform can achieve a closed-loop communication cycle of wide exposure – precise reach – efficient conversion, making it the preferred outdoor media for brands aiming to cultivate the core commercial district of Licang.
Positioning the LED screen here allows precise targeting of diverse audiences such as young consumers and family shoppers, enabling highly effective penetration of advertising messages. Compared to traditional outdoor advertising, the HD display and dynamic interactive features of the large screen better align with the trendy commercial atmosphere of the area.
The large screen participates deeply in Harmony Plaza’s year-round marketing rhythm, including 60 themed events such as the New Year Drama Festival, Ginza Anniversary Celebration, Summer Cool Down Festival, and Fan Support Week. Brands can leverage trending content to customize exclusive visuals, achieving emotional resonance and social communication, significantly increasing interactivity and topic engagement.
It is not just an outdoor advertising medium but a city-level digital media asset with long-term strategic significance. In the context of consumption upgrades, commercial district iteration, and deep integration of digital marketing, its investment value can be assessed across four dimensions: traffic value, location scarcity, commercial synergy effects, and asset appreciation potential.
