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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 1 Yusha Road, Longhua District, Haikou City | Format：led | Duration：15s |
| Location：Xinxing Electrical Appliance City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18.5m(W)X 11.5m(H)= 212.75㎡ | Min Period：month |
As a well-known local home appliance chain brand in Hainan, it has several large stores in Haikou, including the Guomao Super Experience Store and the Jinpan Store. Among them, the Jinpan Store is located at the intersection of Nanhai Avenue and Jinpan Road, close to Haikou East High-Speed Rail Station, Hainan University West Campus, and several large, well-established communities. With a high daily flow of cars and pedestrians, it serves as an important consumption hub in the southern part of the city.
The LED screen faces the main Nanhai Avenue and the parking entrance, forming a natural visual focal point, effectively covering drivers, commuters, and family consumers. It serves as a regional high-efficiency communication platform relying on high-traffic retail scenarios, targeting household decision-makers, and guided by effective marketing. It provides brands focusing on local conversion and reputation building with a precise, high-frequency exposure channel backed by trust.
This location integrates precise reach, strong purchase intent, and high trust certification, making it an important platform for local brands to achieve efficient conversion. The LED is not an isolated advertising screen but a key touchpoint embedded in the actual consumer decision-making chain. With the core logic of being visible, trustworthy, and affordable, it helps brands achieve an efficient loop from exposure to action in scenarios where family consumption occurs frequently.
As a core medium connecting community life and appliance consumption, this LED media not only benefits from the consumer traffic advantage of Xinxing Appliance City but also forms a stable audience base due to the dense surrounding population, providing a precise and scenario-based planting ground for advertising.
Located at the junction of Haikou's core residential area and commercial zone, and leveraging the mature consumer scene and community influence of Xinxing Electrical Appliance City, it is deeply integrated into the community business ecosystem, becoming a highly impactful visual communication medium in the area. The large screen precisely covers residents of surrounding established communities such as Jiahua City Garden, along-the-line merchants, and potential electrical appliance customers, enabling the advertisement to accurately connect with daily consumption and appliance purchasing scenarios.
Rooted in Haikou's core residential and commercial junctions, it is not only a necessary route for daily commuting and shopping for residents of nearby mature communities but also serves as a visual gateway for Xinxing Electrical Appliance City's influence area. By leveraging the dual flow of community life and specialized appliance consumption scenarios, the advertising naturally aligns with the routine paths of residents and the consumption patterns of potential appliance purchasers, achieving seamless brand communication with the target audience and avoiding the disconnection often seen in traditional advertising.
The large screen is placed along high-traffic routes, with daily audience exposure frequency reaching 3-5 times. Its close-range visual impact combined with high-definition display creates face-to-face communication scenarios where brand logos and key selling points are more easily captured. Combined with repeated exposure to strengthen memory, it helps establish long-term and stable brand recognition in the community consumer circle.
The core investment value lies in its deep integration with the community business ecosystem and specialized consumption scenarios. By precisely targeting high-value individuals and building an efficient communication chain, it becomes a high-quality option for outdoor advertising in Haikou, benefiting from the ongoing market expansion in the advertising industry.
