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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 48 Changsheng Road, Xueshi Road, Shangcheng District | Format：led | Duration：15s |
| Location：Hubin Pedestrian Street Business and Travel Window Three-Core | Min Qty：1 | |
| Size：宽3.5m×高7.2m*3 | Min Period：week |
The daily foot traffic on Hubin Pedestrian Street exceeds 147,000 people. The Sanxin LED screen at the Business and Tourism Window, as the core media of the street, reaches over 450,000 viewers daily. It is one of the most influential advertising platforms in Hangzhou’s commercial district. The LED screen not only provides advertising exposure but also serves as a model for the integration of culture, commerce, and tourism in Hangzhou, offering enormous value for display and communication.
As a core urban landmark media, the screen leverages its unique technological advantages, prime location, and multifunctional display capabilities to create significant media impact. When consumers pause inadvertently while shopping, relaxing, or commuting, brand messages naturally integrate into their daily lives. Such inadvertent exposure is often more effective than deliberate advertising.
The Sanxin LED screen at the Business and Tourism Window on Hubin Pedestrian Street is a digital gem embedded in Hangzhou’s city living room. Located on the exterior wall of Lianhua Jingxuan Mall at 48 Xueshi Road, Shangcheng District, it is a landmark outdoor LED media matrix representing the 'triumvirate' of the Hubin commercial district. Its innovative triple-screen simultaneous broadcasting system, with a distinctive triangular arrangement, advanced three-core display technology, and precise commercial area coverage, serves as a visual bridge connecting West Lake with the city’s commerce and exemplifies the fusion of high-end business and digital technology in Hangzhou.
For brands, choosing the Business and Tourism Window is not just about selecting an LED screen but about deeply connecting with Hangzhou’s most dynamic commercial ecosystem. Brand messages, under the witness of West Lake, shine across the city’s bustling life with the light of technology.
The media value is perfectly aligned with West Lake's cultural heritage, Hubin's commercial potential, and the consumption demands of high-end audiences. It not only provides brands with a city-wide, attention-grabbing platform for communication but also drives consumer conversion through a full-chain marketing loop. In today's environment, where outdoor media resources are increasingly scarce, LED has become a strategic vantage point for deeply cultivating Hangzhou's high-end market and enhancing brand influence. Its unique and irreplaceable comprehensive value will continue to generate long-term communication effectiveness.
Its distinctive advantage lies in deep synergy with the high-end commercial ecosystem of the Hubin business district, creating a closed loop of media scenario communication, which is a core value that ordinary outdoor LEDs cannot replicate. On the other hand, being surrounded by high-end commercial centers like Hubin Intime and Jie Bai, along with luxury brand stores such as PRADA and HERMES, the LED brand displays resonate with surrounding high-end businesses, naturally providing partner brands with an image endorsement of 'high-end, fashionable, and authoritative.'
With the rare location by West Lake as its foundation, triple-core technology as its core, and high-end scenario synergy as its enabler, it builds a triple competitive barrier of precise reach, highly effective communication, and brand premium. It has become a benchmark resource within Hangzhou's outdoor media matrix, precisely suited to meet the marketing needs of international luxury brands, high-end cosmetics, and luxury cars seeking high-end positioning and conversion efficiency. Its irreplaceable comprehensive advantages are particularly prominent in the field of outdoor advertising.
