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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Direct access from Exit D of Xinguang Subway Station, Beijing | Format：led | Duration：15s |
| Location：Fengtai Joy Spring Breeze | Min Qty：1 | |
| Size：11.9m*6.7m=79.73㎡ | Min Period：2weeks |
The project is located in the core residential area of Fengtai, surrounded by over 1.5 million permanent residents, primarily young families, urban white-collar workers, and Generation Z. The LED media in the East 3 entrance, 2nd-floor atrium of Fengtai Joy Spring Fengli represents the ideal offline digital media platform for brands, combining prime location × precise target audience × immersive experience × flexible placement × brand empowerment, making it perfect for achieving high exposure, emotional connection, and sales conversion.
As part of the Spring Fengli boutique commercial series under Joy City Holdings, the project itself has a strong reputation and operational capability. Displaying brand content in a high-quality space helps strengthen consumers’ trust and sense of premium experience. The interconnected indoor and outdoor areas use boundary-free glass curtain walls and other designs to naturally blend interior and exterior scenes. The LED media ensures spatial transition at night while enhancing shopping guidance and entertainment.
Located at the East 3 entrance above the 2nd-floor atrium of Fengtai Joy Spring Fengli Shopping Center, Building 5, No. 9 Huaifang West Road, Fengtai District, Beijing, this screen serves as a key visual display system within the mall. It primarily serves the East 3 entrance and the 2nd-floor traffic flow, while also providing visual coverage for the atrium. It is a critical media node connecting indoor and outdoor spaces in the mall’s dual-form 'box-street' design.
As an important part of the shopping center’s advertising system, it supports diversified marketing activities, providing a premium platform for brand cooperation and promotion. It enhances brand display effects, drives consumer conversion, strengthens customer loyalty, and resonates with the mall’s unique design elements such as dynamic curtain walls and water features, jointly creating a natural-commercial integrated atmosphere.
LED screens are an important component of mall space design and digital marketing systems. They not only perform the function of information dissemination but also serve as key media connecting the interior and exterior spaces of the mall and reinforcing the brand image. Through high-definition visuals and flexible content display, they create a modern shopping environment that integrates visual experience with commercial information, reflecting Fengtai Joy Springs’ core concepts of technology, nature, and commerce.
With a prime location, excellent display quality, precise reach, and high conversion efficiency, they have become a core media asset for the mall. For advertisers, LED screens are not just information windows but co-creators of spatial experiences and accelerators of consumer conversion, providing a high-quality platform to deliver immersive marketing at precise traffic entry points, setting a model for digital marketing in commercial complexes.
As the main traffic corridor on the east side of the mall, it receives tens of thousands of visitors daily and serves as the first visual touchpoint for consumers entering the mall. The second floor is the mall's main consumption area, hosting key stores such as BIGOFFS, with high average spending and long dwell times, forming a premium consumption scenario along the core flow line. Customers cannot avoid this area, creating visual dominance and increasing advertising recall by 40%.
As a community-based commercial center, the average customer dwell time is higher than that of traditional shopping centers, facilitating deep engagement. Adjacent to Joy Times Square, the Capital Business New Area, and Lize Financial Business District, it is expected to form an integrated ecosystem of technology, finance, and consumption in the future.
