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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Longhu Changying Tianjie Atrium | Format：led | Duration：15s |
| Location：Longhu Changying Tianjie Atrium | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12（宽）×3.5（高） | Min Period：week |
Whether it's a real-time live broadcast of brand events, a holiday-themed light and shadow show, or a digital display of urban culture, LED screens break the boundaries between traditional businesses and consumers with immersive scenes, shifting shopping behavior from single consumption to the integration of emotional resonance and scene participation
Inspired by "energy blocks", pixel light and shadow technology is used to create a visual experience full of technology, highlighting the color hierarchy of the space through high color temperature lighting, creating a youthful and futuristic business atmosphere
The LED screens in the mall are widely distributed, including a large screen with an area of 165 square meters at the main entrance of the west district, in addition, there are 300 overhead LED screens inside the mall, mainly used to replace traditional static signs, and in the corridor on the third and fourth floors of the mall, the display screen of the shared console game area will also loop the game screen
The atrium LED screen is located in the central area of the shopping mall, spanning multiple floors of space, ensuring all-weather, no dead end brand exposure, with an average daily passenger flow of more than 50,000 people, more than 100,000 people on holidays, and a huge consumer group of about 350,000 people per week
Relying on the complementary layout of high-end brand clusters in the East District and mass consumption in the West District, LED media accurately radiates the surrounding high-end communities and office building crowds, attracting high-net-worth consumers and strengthening brand memory and conversion effects
According to different marketing needs and time periods, advertising content can be updated quickly and conveniently, and the latest brand activities, promotional information, etc. can be displayed in a timely manner, so that the advertising content always remains fresh and attractive, and improves marketing efficiency
The main consumer group of Changying Tianjie is "Generation Z" young people, who have a high acceptance of new things and high requirements for visual experience
LED screens usually have the characteristics of high brightness, high contrast and wide viewing angle, which can clearly and vividly present picture content in various lighting conditions in shopping malls, with bright and realistic colors and delicate images, even when viewed from different angles, the picture is still clear and undistorted, which can effectively attract the attention of consumers
As the core commercial landmark of eastern Beijing, Longfor Changying Tianjie's LED media system has significant commercial investment value, mainly reflected in high exposure coverage, advanced technology support, advertising revenue potential and overall operation advantages of the mall
The atrium LED screen is located in the central area of the shopping mall, spanning multiple floors, with an average daily passenger flow of more than 50,000 people, more than 100,000 people on holidays, and an average weekly coverage of about 350,000 passenger flows
The core of the investment value of Beijing Longfor Changying Tianjie LED media lies in its high exposure base, technical adaptability, flexible pricing model and overall growth dividend of shopping malls, which is suitable for brands or investors as an efficient exposure platform layout
The public area adopts "energy block" inspired pixel light and shadow technology, combined with high color temperature lighting and dynamic effects, to improve spatial recognition and consumer emotion guidance, and indirectly enhance the attractiveness of advertising, which is the integration of technology and art
