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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium sightseeing staircase | Format：led | Duration：15s |
| Location：Atrium sightseeing staircase | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13（宽）×10（高） | Min Period：week1 |
As a landmark commercial entity in Beijing's West Third Ring Road area, it not only reconstructs the sensory experience of consumers through the layout of multi-level LED screens, but also becomes an important carrier for brand communication and urban cultural interaction
With the theme of "urban memory", the screen content tells the evolution of Beijing from hutong culture to modern city through historical images, hand-drawn animations and real-time data visualization, and the specially introduced interactive touch function allows consumers to use gestures to control screen switching, such as touching the screen to "wake up" the market sound of the old Beijing hutongs, and long pressing to pop up the consumption data of the corresponding era, so that the commercial space has both cultural and educational attributes
Breaking through the boundaries of traditional advertising media, it has evolved into a composite ecology integrating scientific and technological experience, cultural communication, and commercial operation, and not only redefines the way consumers perceive commercial space by deeply binding light and shadow art to consumer demand
The digital transformation of urban commercial complexes provides a practical sample with both aesthetic value and business logic, where LED is not only a carrier of information, but also a bridge connecting the past and the future, reality and imagination
Located in the sightseeing ladder area of the atrium of the shopping mall, it has a resolution of 2600×2000 pixels, supports ultra-high-definition dynamic content playback, and has both advertising display and visual art presentation functions
Combined with static constant current drive technology, the color reproduction is high, the picture is stable and flicker-free, suitable for long-term exposure, and can ensure that audiences from different angles can see clearly without blind spot coverage
Century Jinyuan Shopping Center builds a three-dimensional LED matrix through the atrium ultra-clear main screen and layered theme screen, combining MR interaction, energy-saving technology and scenario-based content operation, becoming a benchmark carrier integrating commercial exposure, cultural experience and technological interaction. After the renovation in 2025, its LED system will further strengthen its artistry, low-carbon attributes and ability to accurately reach customers
Located next to the sightseeing ladder in the atrium of the shopping center, the atrium as the core area of the shopping mall is a must-pass place for the flow of people, the audience stays for a long time, the exposure rate is high, the average daily passenger flow of the shopping center is 360,000 people, weekends and holidays are higher, the direct audience of the LED screen is 600,000 people per day, the average annual coverage of more than 200 million people, the exposure is in the forefront of the Beijing business district, in addition, Metro Line 10 and 15 bus lines pass by, attracting cross-regional passenger flow and expanding advertising coverage
The main audience is professionals, white-collar workers, young women and middle-aged families with children, with strong spending power, focusing on quality and experience, shopping malls provide children's entertainment, education and training and other full-format services, the proportion of family customers is high, and in recent years, the introduction of Heytea, Bubble Mart and other trendy brands has attracted young consumers, LED screens can accurately reach Generation Z and young family groups, in line with the needs of brand youth
Located next to the sightseeing ladder in the atrium of the shopping center, the atrium, as the core area, is a must-pass place for the flow of people, with a long stay time and high exposure, and Metro Line 10 and 15 bus lines pass by, attracting cross-regional passenger flow and expanding advertising coverage
The mall is the largest complex in Southeast Asia, positioned at the high-end, and LED screen advertising is in line with the tonality of luxury and international brands, helping to enhance the brand image
