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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：The intersection of Yishan Road, Zhongshan West Road, Xuhui District | Format：led | Duration：15s |
| Location：The intersection of Yishan Road, Zhongshan West Road, Xuhui District | Min Qty：1 | |
| Size：14.88mx7.44m=111平方米 | Min Period：week |
Located in the central area of Xuhui, Shanghai, at the intersection of Zhongshan West Road and Yishan Road, rail transit lines 3, 4 and 9 are accessible here, and there are many bus lines around, with huge traffic and pedestrian flow
It is located in the bustling business district of Xuhui District, surrounded by commercial complexes such as Guangqi City and Kolasheng Building Materials Plaza, as well as dozens of building materials stores such as Shanghai Building Materials Mall and Zhaofu Building Materials Commercial Building, with a large number of brands and an active market
Located on the east side of Yishan Road and the north side of Zhongshan West Road, the wall above the main entrance of the shopping mall in the northwest corner of Guangqi City, facing Yishan Road, has been put into use since the opening of Guangqi City in 2012, and has become one of the iconic advertising media in the area with excellent display effect and wide influence
As the intersection of transportation hubs and commercial centers, the intersection has a huge daily flow of people and vehicles, and the LED display can attract the attention of people from different areas, different age groups, and different consumption levels, providing advertisers with a wide audience base
The surrounding businesses are mainly building materials, home furnishings, etc., which are suitable for precise delivery by related brands. At the same time, you can also customize personalized advertising content according to different time periods and different audience groups to achieve precision marketing and improve the conversion rate of advertising
Covering the headquarters of Tencent, SenseTime and other enterprises, reaching 80,000 highly educated practitioners, the annual appreciation of data assets is expected to be 22% technology iteration dividend
The regular group of people that LED large-screen media in this area pays attention to is precisely the main consumer group in the Yishan Road business district, and the purchase level of the covered people is higher and more targeted than other media, and the high frequency of repeated communication can effectively promote sales and enhance brand influence
It supports various forms of advertising display such as video and animation, and can also be remotely controlled through the network to realize real-time updates and adjustments to advertising content, and can customize personalized advertising content according to different time periods and different audience groups, adapt to changes in market demand, and improve the effectiveness and attractiveness of advertising
There are dozens of building materials stores such as Guangqi City and Kolasheng Building Materials Plaza, as well as dozens of building materials stores such as Shanghai Building Materials Mall and Zhaofu Building Materials Commercial Building
The investment value of LEDs at the intersection of Yishan Road on Zhongshan West Road in Xuhui District can be comprehensively evaluated from four dimensions: policy environment, market demand, business potential, and technical adaptability
Policy green light: exhibition area positioning, capital subsidies, traffic dividends: transportation hubs, business district expansion, technology adaptation: cost-effective carriers under the trend of digital advertising
The "14th Five-Year Plan" of Xujiahui Central Activity Area includes the intersection in the "one core, two belts and three circles" strategy, and will strengthen high-end commercial business functions in the future
