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Area: | Type:aircraft | Frequency:0 |
Address: | Format:magazine | Duration:/ |
Location: | Min Qty:1 | |
Size:/ | Min Period:month |
The long-term communication characteristics of magazine advertisements are also worth paying attention to, as the shelf life of magazines far exceeds that of other media, and passengers may still read them repeatedly after the flight, allowing the advertising information to continue to penetrate
As consumers' demand for brand experience escalates, aircraft magazine advertising may expand into more innovative forms, such as combining AR technology to create interactive pages or enhancing user stickiness through subscription-based content
Aircraft magazine advertisements are mainly placed through its exclusive aircraft magazine "Ruyi Time and Space", which combines the closed cabin environment and the advantages of high-net-worth individuals to form a unique aviation media value
Juneyao Airlines' passengers are concentrated in successful people and corporate decision-makers with a certain economic and social status, strong purchasing power, their own brand preferences and consumption styles, and are the target consumer groups of well-known brands, as well as the ideal group for enterprises to develop markets, promote products, and create a good social image
As an aircraft magazine, "Ruyi Time and Space" takes advantage of the closed compulsory reading of the cabin to enjoy the advantages of unique channel media communication, which can reach about one-tenth of the flow of people entering and leaving the port, which is extremely cost-effective
A variety of advertising forms can be set up in the magazine, such as cover advertising, back cover advertising, inner page color advertising, etc., which can display brand image and product information through exquisite printing and diverse typography design, and attract the attention of passengers
The magazine will be launched simultaneously in the Juneyao Airlines VIP lounge to extend the contact time of high-net-worth passengers and form a three-dimensional communication link between air and ground
The magazine column focuses on the four major sections of finance, consumption, culture and leisure, with high content quality, which can create a good reading quality and advertising environment, make brand information more acceptable and recognized, and enhance the trust and authority of advertising
The magazine is distributed in the newspaper pockets of the first class and economy class seats of all domestic and international flights of Juneyao Airlines, and is also placed in the Jixiao VIP lounge, which can reach about one-tenth of the flow of people entering and leaving the airport, and can reach a large number of passengers from different regions
Passengers' attention to high-value products has increased by 30% during flights, especially in the fields of finance, luxury goods, and tourism
The investment value lies not only in the physical attributes of its media itself, but also in its ability to create full-link value for brands from exposure to conversion, from recognition to loyalty through the three-dimensional linkage of "content scene IP"
For brands pursuing high-end market breakthroughs, cross-border resource integration and long-term user operations, this is a strategic communication platform that combines commercial returns and brand value-added