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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：three-piece suit | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Spring Airlines' three-piece set in the aircraft cabin does not exist in isolation, but forms an "air communication matrix" with fuselage painting, in-flight manuals, WIFI advertisements, etc
The three-piece set of advertising builds a closed loop of brand communication from cognition to action with high exposure in closed spaces, strong adaptation of scenario-based design, extensibility of cross-media collaboration, and data-driven accurate delivery
It not only breaks through the one-way communication limitations of traditional advertising, but also realizes the two-way improvement of brand value and user experience through the in-depth exploration of air travel scenarios
The "three-piece set of advertising" in the cabin refers to the combination of three types of core airborne advertising resources: headpiece, small table, and luggage compartment cover
Located in the seat head rest, passengers enter the line of sight when they sit down, suitable for brand logo or core slogan exposure
Give priority to high-profit categories with a unit price of > 5,000 yuan (such as luxury travel packages, high-end beauty), and combine in-flight magazine advertisements to form a three-dimensional exposure matrix to maximize the mental occupation effect in closed scenarios
Posted on the front and back of the dining table in the cabin, it is generally printed in four colors with 3M adhesive paper, and passengers will inevitably come into contact with the advertising content when using the small table during the flight, which is easy to notice
The cabin is an enclosed space with direct advertising messages to each passenger, passengers spend an average of 120 minutes in the cabin, and an average recall rate of up to 70% for in-flight ads
The headrest scarf is parallel to the passenger's line of sight and can be seen when you are seated, and it will accompany the passenger to rest and look at the mobile phone throughout the whole process
Small tables are a must-touch area for passengers when dining, placing items, and using electronic devices, and both front and back advertisements can receive high-frequency attention
Luggage rack stickers are located on both sides of the aisle, and passengers can naturally capture them when they get up, pick up and drop off their luggage, and move around
The three form a three-dimensional coverage of the upper and lower front and back, and in the closed cabin space, there is almost no information omission, and the forced exposure rate is close to 100%
With the advantages of full-scene coverage, high-frequency exposure, and accurate reach of high-end audiences, Spring Airlines cabin three-piece advertisements have become an efficient media choice for brands to strengthen their awareness and enhance their image in the aviation scene
The enclosed space in the cabin ensures that the advertising message reaches each passenger, which has a strong visual impact and passengers cannot avoid contact, greatly improving brand memory
Priority is given to the combination of luxury goods, high-end tourism and other industries to maximize the mental occupation effect in closed scenarios
There is no interference from competitors in the cabin space, passengers cannot avoid advertising exposure, and the intensity of visual memory far exceeds that of instantaneous media, and the average recall rate of advertisements is as high as 70%
Utilizing the low-interference and long exposure characteristics of three-piece advertisements, the combination of QR code jumping functions maximizes ROI, for example, luxury travel packages are placed on small table advertisements, and the closed-loop of ground consumption is promoted through immersive reading
