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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：led | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：year |
The TV covers 125 aircraft and more than 500 domestic and foreign routes of Hainan Airlines, with an annual usage of more than 24 million times, reaching global business elites and high-net-worth individuals at a high frequency. According to the data, corporate executives, government officials and international passengers account for more than 77% of the aviation audience, with an average annual income of 156,000 yuan, with a high degree of education (97.2% of college degree or above) and strong consumption decision-making power, and are the core target customer groups in the fields of luxury goods, high-end wine, financial management and other fields
The value of investing in TV is more reflected in brand premium and conversion efficiency. HNA provides customized cooperation solutions, such as exclusive titles, which can integrate resources such as headscarf advertisements and full-page magazines, forming a closed loop of "scenario-based, precise, and interactive" communication. For example, after a high-end electronics brand was launched on TV, the brand search volume of the target customer group increased by 60%, and the terminal sales increased by 25%. In addition, the combination of environmentally friendly materials and code scanning interactive technology not only fits the brand's sense of social responsibility, but also extends the communication chain and further strengthens user stickiness. This high-potential energy and low-cost communication model makes it an efficient investment channel to seize the minds of the high-end market
The TV commercial placement scene - cabin space has a natural sense of closure and immersion. Passengers are less disturbed by the outside world during the flight, and their attention to advertising content is increased by more than 30% compared with traditional media
HNA passengers are mainly business people, government officials, international passengers and high-net-worth individuals, with an average annual income of more than 150,000 yuan, strong consumption decision-making power and high brand loyalty. Through a dynamic route network, it covers 47 countries and regions around the world, accurately targeting core target customers in the fields of luxury goods, high-end wine, financial management and other fields
After high-end electronic brands were launched on TV, the brand search volume of the target customer group increased by 60%, and the terminal sales increased by 25%. Hainan Airlines also provides customized cooperation solutions, such as linking TV advertisements with in-flight videos, VIP room screen media and other resources to form a closed loop of "air and ground" communication, further amplifying the brand's potential energy
Hainan Airlines combines TV with QR code scanning interactive technology, allowing passengers to scan QR codes on the screen to obtain product details or participate in brand activities, extending the communication chain. At the same time, the use of environmentally friendly materials and sustainable design is in line with the brand's sense of social responsibility and strengthens users' positive perception of the brand
Compared with the fragmented exposure of outdoor advertising and the instantaneousness of social media, through the combination of "scene-based, precise, and interactive", a deep emotional connection between the brand and users is built. Its compulsory viewing attributes in a closed space, accurate coverage of high-net-worth people, and global communication capabilities make it a powerful tool for high-end brands to break through the homogeneous competition in the market
In the high-altitude scene, it not only conveys information, but also shapes the brand's "aviation gene" and injects high-end, professional and international labels into the brand
This communication model that integrates scene advantages, technological innovation and precise positioning enables Hainan Airlines to continue to release value in the high-end market and become a strategic resource for the brand to achieve leapfrog growth
The cost of reaching 1,000 people is only 1/10 of that of traditional TV advertising, but it can achieve global communication through HNA's route layout. For example, after a high-end electronic brand advertised, the brand search volume of the target customer group increased by 60%, and the terminal sales increased by 25%. Hainan Airlines also provides customized cooperation solutions, such as linking TV with in-flight video, VIP room screen media and other resources to form a closed loop of "air and ground" communication, further amplifying the brand's potential energy
