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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Paintings | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：year |
Price advantage: 40% lower than the same type of painted quotation of Spring Airlines (Air China 28 million vs Spring and Autumn 14 million).
Route value: International routes account for 38%, operating business routes to 48 countries, and high-net-worth passengers account for more than 70%.
Technical standard: Adopt aviation-grade spraying process, color fastness up to 8, and the maintenance cost is 35% lower than that of ordinary film
The aircraft covers global routes when flying, reaching tens of thousands of passengers every day, and can also attract the attention of a large number of people on the ground when staying at the airport
International routes can transcend geographical restrictions to achieve global dissemination of brand information, while domestic routes can accurately cover the target market
The advertising content continues to be displayed as the aircraft moves, and the timeliness is far greater than that of traditional outdoor media
Through Air China's passenger portrait system, the conversion rate has increased by 60%.
News hotspot effect: Creative painting often triggers media reports and discussions on social platforms, forming secondary communication
Precise Reach of Target Groups: Achieve precise marketing by selecting routes (such as business/tourism routes) to match passenger portraits (high-net-worth individuals/ordinary consumers).
Long-term advertising value: Long-term advertising can steadily increase brand exposure, and short-term advertising is suitable for new product launches or holiday marketing, forming a concentrated communication potential
The design integrates Sichuan elements such as Qingcheng Mountain and Sanxingdui Copper Standing Bird, adopts film and spraying technology, and the color block of the fuselage is spliced to form a visual pattern that combines the giant panda and Air China's IP "Fat Anda"
For example, the "Beautiful Sichuan" series of painting machines integrate elements such as giant pandas and sun god birds to form a contrasting setting of ink painting and color block splicing
Route coverage: Painted aircraft account for 38% of international routes, covering business routes in 48 countries, and the reach rate of high-net-worth passengers exceeds 70%
Media exposure: A single painting machine receives an average of 2 million exposures per year, and the CPM cost is lower than that of traditional outdoor advertising
Strategic cooperation: For example, the "Asia Winter" painting machine realizes ice and snow theme interaction through AR technology to enhance the influence of event communication
