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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Luggage rack | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Reach efficiency: 186 seats on a single A320 aircraft correspond to 372 advertising surfaces, and the average gaze time of passengers reaches 17% of the flight duration
Population characteristics: 66% of business people with an annual family income of more than 480,000 yuan, and 82% with a bachelor's degree or above
Closed scene: 94.6% of passengers will actively browse the surrounding environment during the flight, forming a forced exposure effect
At present, Air China's luggage rack advertising has formed a complete service system including effect monitoring, creative support, and digital linkage, which is especially suitable for enterprises that need to establish a high-end brand image
The use of emotional design and emergency service hotline display, the number of policy consultations increased by 180%
Advertising can enhance interactivity through technical means (such as AR scanning, dynamic graphics and text), such as scanning a QR code for luggage rack advertising to receive coupons or participating in brand activities. In addition, combined with holiday-themed flight activities (such as the Spring Festival and Mid-Autumn Festival), it can be used to enhance brand affinity with in-flight broadcasting, gift distribution and other links
Airport and cabin scenes have their own high-end attributes, and luggage rack advertisements can strengthen brand credibility and establish emotional associations with regional culture or high-end lifestyles through high-quality visual design (such as incorporating urban landmarks and artistic elements).
The luggage storage space located directly above the seat is symmetrically distributed on both sides to form no dead ends, and 94.6% of passengers will actively browse the surrounding environment during the flight
At present, Air China's luggage rack advertising has formed a complete service system including effect monitoring, creative support, and digital linkage, and its advertising recall in closed scenarios has reached 2.3 times that of ordinary outdoor media
