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Area: | Type:aircraft | Frequency:0 |
Address: | Format:Paintings | Duration:/ |
Location: | Min Qty:1 | |
Size:/ | Min Period:month |
For example, the "Jinli" integrates Sichuan elements such as Qingcheng Mountain and Sanxingdui Tongliniao to form a visual pattern combining giant pandas and Air China's IP "Fat Anda".
When the aircraft takes off and lands, it forms a mobile billboard, reaching tens of thousands of people in a single flight, with an average daily exposure of more than 100,000 people
Special paintings (such as "Chengdu Shiyun") are easy to trigger social media dissemination, and the exposure of a single event can exceed 100 million times
Through the combination of "cultural symbols, huge visuals, and global routes", Air China's painted advertisements have become a strategic carrier for high-end brand communication and cultural export
Relying on Air China's global network of 672 routes, the painted content can cover 1,300 airports in 195 countries, realizing the international flow and exposure of brand information
74% of Air China's passengers are business people, 66% are middle and senior managers, and the average annual household income is 500,000 yuan, which accurately matches the target customer groups of high-end brands such as finance and technology
72% of the aviation audience believes that the products conveyed by the painted ads are more credible and high-end, which significantly enhances the brand image
The film and spraying technology is adopted, and it is necessary to avoid key areas such as tail and wings to meet the civil aviation safety regulations
The advertising cycle usually starts from 1 year, and continues to cover the route network, with a single aircraft covering more than one million passengers per year
Through the triple advantages of "visual impact, high-end reach, and cultural empowerment", Air China's painted advertising has become a strategic medium for brand international communication
Through traditional techniques such as fine brush painting and ink smudging (such as the "Peony" series), Chinese culture is conveyed and the cultural connotation of the brand is enhanced