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Area:Changsha | Type:Metro | Frequency:0 |
Address:Area E of the South Railway Station of the Metro | Format:Light box | Duration:/ |
Location:Area E of the South Railway Station of the Metro | Min Qty:4 | |
Size:/ | Min Period:4week |
The lightbox ladder in Area E is located in the lower platform area of the transfer station of Line 2 and Line 4, facing the vertical circulation line of all transfer and incoming and outgoing passengers, covering the whole process of passenger ticket checking, waiting and transfer, and achieving 100% passenger flow at the station
It adopts the form of ladder eyebrow light box (the area of a single block is not disclosed, referring to the super ladder eyebrow about 3m ×1.5m), which is hung above the side of the escalator or at the junction of the platform floor, which accurately matches the passenger's upward line of sight and forms a "swooping" visual impact
When passengers go up and down the escalator, they are in a state of "no mobile phone interference", and the eyebrow advertisement becomes a natural landing point of sight. Referring to the data of similar Wuyi Square station transfer elevators, the average monthly passenger flow covers more than 4.6 million people, and the single-day exposure can reach 150,000 times
The carrying area of the ladder eyebrow light box is significantly larger than that of the channel light box, which supports panoramic visual narrative. The 3D suspension idea put by a car brand here makes the vehicle present the effect of "breaking the screen and driving out", triggering passengers to take photos spontaneously
Tencent Wealth Management Connect and KFC were launched at Wuyi Square Station, reaching more than 4.6 million passengers in a single month; Cultural tourism projects (such as the promotion of Huaihua intangible cultural heritage) achieve precise penetration of regional culture through the Timei matrix
It supports naked-eye 3D synergistic double-spray technology (such as the theme of "Jianghu Scenic Spots" of Yueyang Cultural Tourism), and the static picture presents a dynamic three-dimensional feeling; In the future, it can be upgraded to a smart sensor screen to trigger AR navigation or coupon issuance
Exclusively operated by Hunan Tianwen Metro Media (the only authorized operator of Changsha Metro Advertising), it provides full-link services of creative design, technology implantation and data monitoring
The Changsha high-speed rail hub will have a passenger flow of more than 100 million passengers in 2024, and the average daily passenger flow of the subway is expected to reach 4 million in 2028
With "double-line passenger flow interception× upward gaze forced reach× huge immersive narrative" as its core competitiveness, it is especially suitable for high-net-worth individuals such as business customers (40%) and tourists (35%) in industries such as automobiles, cultural tourism, and high-end consumption19. The actual layout of the points shall be subject to the official confirmation of Hunan Tianwen Metro Media