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| Area：Changsha | Type：Metro | Frequency：0 |
| Address：Area D of Metro South Railway Station | Format：Light box | Duration：/ |
| Location：Area D of Metro South Railway Station | Min Qty：4 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4week |
Area D contains 4 ultra-high-definition light box pillars and 1 window pillar close to the security-free channel, the pillar adopts a four-sided three-dimensional design, 360° annular coverage of the field of vision, and the height accurately matches the 1.2-2.5 meter passenger head-up band to form a visual encirclement of the enclosed space
Located in the core area of the transfer station of Line 2 and Line 4, it directly faces the two-way passenger flow in and out of the station, covering the necessary lines for passengers to pass through, and achieving 100% access to the passenger flow of the station
The subway environment forces passengers to actively look around for information, and the depth of advertising absorption is about 4 times that of terrestrial media. Relying on the daily average of 250,000 subway passengers in the high-speed rail hub, the peak number of May Day passengers will reach 415,800 in 2025, and the mandatory exposure of the light box in a single day can exceed 150,000 times
As a scarce hard and wide carrier in the channel, there is no digital screen interference to ensure the complete transmission of brand information. The continuous pillar matrix forms a "visual firewall" to strengthen brand memory
The Changsha high-speed rail hub will have a passenger flow of more than 100 million passengers in 2024, and the average daily passenger flow of the subway is expected to reach 4 million in 2028, and the traffic value of Area D continues to rise
With the core competitiveness of "360° visual matrix× forced reach of hub traffic ×intelligent interactive extension", the lightbox in Zone D is a strategic media resource for brands to seize high-net-worth individuals such as business customers (40%) and tourists (35%)
As a scarce hard and wide carrier in the channel, there is no digital screen interference to ensure the complete transmission of brand information; The continuity of the pillar matrix constitutes a strong correlation of visual memory, and the brand recall rate increases by 40%.
The spicy prince detonated the brand voice through the pillar matrix; The combination of "AR light boxes" of Hengyang Cultural Tourism has achieved a conversion rate of 23% for high-speed rail tourists, verifying the precise penetration of the region
With "no blind spots visual matrix× 100 million-level hub traffic × intelligent interactive transformation" as the core barrier, the light box in Zone D is especially suitable for high-end consumption, cultural tourism, automobile and other industries to seize the minds of high-net-worth individuals such as business customers (40%) and tourists (35%)
Hunan Tianwen Metro Media provides one-stop service of creative design, technology implantation and data monitoring, supporting flexible cycle delivery and effect optimization
