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- Media Map
| Area：Changsha | Type：Metro | Frequency：0 |
| Address：Area A of Metro South Railway Station | Format：led | Duration：/ |
| Location：Area A of Metro South Railway Station | Min Qty：8+1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4week |
Area A of the South Metro Station wraps the light box to form a 360° circular stereo visual effect. Among them, 5 pillars in Area B guard the throat line of the entry and exit stations, and the single column horizontally covers a 90° field of view, and the 2.5-meter high-precision control of the 1.2-2.5 meter head-up vision belt
As a transfer station of Line 2/4, the average daily pure subway passenger flow exceeds 250,000 people, and the single-hour passenger flow reaches 20,000 in the morning and evening peaks. The Baozhu group is located on the passenger flow line, with an advertising reach rate of 100% and an average of more than 150,000 forced gazes per day
The enclosed space forces passengers to actively look around, the depth of advertising information absorption is 4 times that of ground media, and the conversion efficiency of new consumer brand awareness is increased by 60%
Operated by Tianwen Metro Media, the publication price is 468,000 yuan/set/4 weeks (5 sets in Area B). It has been used for high-end automobiles, luxury goods and other brands, and the advertising exposure of an automobile brand has exceeded 1.5 million times in a single day
The station is seamlessly connected to the Beijing-Guangzhou/Shanghai-Kunming high-speed railway, urban railway, maglev and airport, and is the core node of Changsha's "golden hub". The main groups covered are business travelers (40%), tourists (35%), and local citizens (25%), including high-net-worth business travelers and young consumers
The subway environment forces passengers to take the initiative to look around, the depth of advertising information absorption is 4 times that of ground media, and the conversion efficiency of new consumer brand awareness is increased by 60%.
Compared with the LED screen in the high-speed rail station, the pillar light box achieves long-term exposure with static images, and the unit cost is more efficient
With the triple advantages of "non-interference visual firewall, high passenger flow hub and intelligent interaction", the media has become the core strategic resource for the brand to seize the traffic entrance in Central China and deepen the user's mind
The average daily coverage of 250,000 pure subway passenger flow, the morning and evening peak single-hour passenger flow of more than 20,000 people, the Baozhu group is located in the transfer line, the advertising reach rate is 100%, and the average daily forced gaze exceeds 150,000 times
