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| Area：Changsha | Type：Metro | Frequency：0 |
| Address：Subway Wanjiali Square Station transfer to Daotong | Format：Light box | Duration：/ |
| Location：Subway Wanjiali Square Station transfer to Daotong | Min Qty：2 | |
| Size：/ | Min Period：4week |
With the three core advantages of "dual-track traffic monopoly× 360° visual hegemony× business travel consumption closed loop", Wanjiali Plaza Station brand station hall baozhu light box has become a strategic media resource for the brand to radiate the Changsha consumer market
As the exclusive transfer station of Line 2 and Line 5, the actual passenger flow exceeds the daily average of 30,000 people at the South High-speed Railway Station, and the peak number of people on holidays exceeds 200,000 people
4 light transmittance 90% soft film wrapped pillar beam advertising 2 ladder eyebrow light boxes, combined with a three-dimensional wraparound media matrix, the brightness and color saturation of the picture exceed the conventional light box by 30%.
The exclusive brand station hall design isolates other advertising interference, and the measured brand information reach rate increases by 65%, which is especially suitable for high-concentration communication needs such as new product launches
The brand memory of similar media measured at the South Railway Station increased by 60%, and the conversion efficiency of new consumer brand awareness increased by more than 45%.
Build a brand penetration chain with "dual-track traffic× visual hegemony ×business travel closed loop".
Home building materials/consumer electronics: direct access to Wanjiali business district with an annual passenger flow of 80 million home consumer groups
Cultural tourism IP/new consumer brand: take advantage of the agglomeration effect of the first international store in the business district
In MALL2024, Wanjiali International introduced international brands such as the first store of Bawang Chaji in Hunan and the first concept store of MIDII in China, covering multiple formats such as home furnishing, shopping and catering, with business travelers accounting for 45% of the total, and their willingness to consume is significantly higher than that of commuters
As the exclusive transfer station of Line 2 and Line 5, the actual passenger flow exceeds the daily average of 30,000 passengers at the South High-speed Railway Station, and the peak number of passengers exceeds 200,000 on holidays
