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Area:Changsha | Type:Metro | Frequency:0 |
Address:Wuyi Square Station Brand Community B | Format:led | Duration:/ |
Location:Wuyi Square Station Brand Community B | Min Qty:2 | |
Size:/ | Min Period:week |
It is located in the core entrance area of the station hall, seamlessly connecting the passage of Exit 1 and Exit 8, and directly connecting to Taiping Street, IFC and other business districts;
Passengers must pass through the nodes in and out of the station, covering an average of more than 150,000 passengers per day, with a reach rate of nearly 100%.
Guarding the tourist entrance of Taiping Street (with an average annual passenger flow of 3.6 million), it accurately reaches foreign tourists (accounting for 40%) and local consumer groups
The combination of electronic screen and light box forms a closed visual corridor, and the brand memory is increased by 60%.
Monopolize the electronic screen matrix in Area B, combined with the "China Red" theme Spring Festival campaign, covering 100% of the inbound passenger flow, and the brand search volume increased by 45% month-on-month
Dynamic advertising strengthens the exposure of new products, and the reach efficiency of the target customer group (women aged 25-35) is increased by 50%.
Through the negotiation schedule of Tianwen Metro Media, the theme marketing resources of "Digital Brand Community" can be superimposed
A new dark blue hanging LED indicator screen has been added to optimize passenger movement and extend the length of stay
The dual advantages of "throat location and digital kinetic energy" have become a strategic medium for brands to capture Changsha's consumer market. The specific resource schedule needs to consult the agent
The LED media in Area B of the brand community of Wuyi Square Station has become the core position of brand marketing by virtue of its golden location, digital interaction and high conversion effect
Located at the intersection of Exit 1 and Exit 8, it is directly connected to top business districts such as Taiping Street with an average annual passenger flow of 3.6 million and IFC, covering tourists (accounting for 40%) and local consumers
The physical interception effect is remarkable, with a reach rate of nearly 100%, covering an average of more than 150,000 passengers per day