The Xizhimen transfer area of the Beijing Metro wraps the light box

The four-channel transfer (Line 13 to Line 4) is equipped with 8 sets of pillar light boxes, connecting the main path of passenger flow, and reaching more than 80,000 passengers in a single day
Combined with 12 light boxes to form a media mix, strengthen the sense of immersion of regional brands
Connecting the three-track intersection of Line 2, Line 4 and Line 13, the average daily transfer passenger flow is 270,000 on weekdays, of which more than 50% of passengers carry large luggage (adjacent to the high-speed rail hub of Beijing North Railway Station), the transfer stay time is about 8-10 seconds, the closed channel environment is free of competing products, and the complete reading rate of advertisements reaches 80%.
Covering financial streets and Zhongguancun commuting white-collar workers (accounting for 45%), it accurately reaches people with high spending power with a monthly income of more than 10,000 yuan
The cylindrical structure realizes the display without dead angles, and the visual encirclement is formed by combining the wall stickers on both sides of the channel, and the brand memory retention rate is increased by 40% compared with the flat light box. After the launch of the financial brand, the customer flow of offline outlets increased by 12%, and the advertising recall rate exceeded the industry average by 35%.