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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Subway Xizhimen Transfer Area | Format：Light box | Duration：/ |
| Location：Subway Xizhimen Transfer Area | Min Qty：8 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4周 |
The transfer channel is a forced traffic scenario, with an average stay time of 8-10 seconds, and a complete reading rate of more than 80%.
Covering the financial street and Zhongguancun business commuters (accounting for 45%), accurately reaching the high-consumption group
The LED screen interface is reserved (refer to the Wangjing Station plan), which can be upgraded to an interactive touch screen in the future, and the interaction rate of scanning the code is expected to increase by 25
In 2025, the National Centre for the Performing Arts will launch a subway light box advertisement, displaying digital artworks through a 4K ultra-clear giant light box, with a single screen effective pixel of 410 million, to achieve immersive penetration of cultural brands
The regular price of the north and south station halls of Xizhimen brand area 1 is about 886,000 yuan/4 weeks, and the CPM cost is as low as 10.2 yuan/1,000 people, which is the benchmark for the cost performance of hub sites
Technology empowerment: Combined with AR technology (such as historical and cultural tourism restoration) to design code scanning interaction to improve the fission rate of social communication
Policy arbitrage: Synchronous declaration of special subsidies for equipment renewal, comprehensive cost reduction can be achieved
Third-tier hub traffic (270,000/day) × Forced exposure (80% reading rate) × Arttech integration (LED/AR upgrade) = golden entrance for brand communication
The Xizhimen transfer area is located at the intersection of Line 2, Line 4 and Line 13, with an average daily passenger flow of 270,000 on weekdays, of which business white-collar workers and high-spending people account for more than 45%, such as Financial Street and Zhongguancun commuters, accurately reaching the target audience. The transfer channel is a forced traffic scenario, with an average stay time of 8-10 seconds, and the complete reading rate of advertisements exceeds 80%, and only 60% of ordinary channels are used, and there is no interference from competing products in a closed environment, and the brand memory retention rate is increased by 40%
