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Area:Beijing | Type:Metro | Frequency:0 |
Address:Metro Chaoyangmen No. 1 transfer channel | Format:Light box | Duration:/ |
Location:Metro Chaoyangmen No. 1 transfer channel | Min Qty:10 | |
Size:/ | Min Period:4week |
Both sides of the channel are covered with customized wall stickers, forming a three-dimensional visual matrix with the light box, and the brand impact is increased by 40%.
Located in the core interchange channel of Line 2 and Line 6, it covers an average of 500,000 transfer passengers per day, of which more than 40% are business customers, foreign company employees and financial practitioners, accurately targeting people with high spending power
The average stay time of passengers is 8-12 seconds, the complete reading rate of advertisements is as high as 85% (only 60% in ordinary channels), there is no interference from competing products in closed scenes, and the brand memory retention rate is increased by 40%.
The reserved LED screen expansion interface refers to the Wangjing Station plan, which can be upgraded to an interactive touch screen in the future, and the user scanning code interaction rate is expected to increase by 25%.
During the launch of "Despicable Me 3" in 2017, the three-dimensional light box combined with the Minion IP attracted a large number of passengers to take group photos, the social media exposure of the topic exceeded 100 million, and the conversion rate of offline linkage activities increased by 12%.
Combined with AR technology such as Baidu's Chaoyangmen AR restoration solution, we design interactive games or historical cultural tourism content to enhance the sense of experience and social communication
Hub traffic (500,000/day) × Forced exposure (85% reading rate) × Intelligent extension (AR/LED upgrade) = brand immersive communication highland
After the launch of financial brands, the advertising recall rate exceeded the industry average by 35%, and the customer flow of offline outlets increased by 12%.
Dynamic upgrade space Reserved LED screen expansion interface, the interactive touch screen can be upgraded in the future to increase the interaction rate by 25%.
Time Selection: Focus on the evening peak 17:00-19:00 business passenger flow concentration period, and the reach efficiency will be increased by 30%.
Creative empowerment: Combined with AR technology (such as AR restoration of historical and cultural tourism) to design QR code scanning interaction and strengthen social communication
Policy arbitrage: apply for special subsidies for equipment renewal at the same time, and the comprehensive cost reduction can reach 20%