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Area:Beijing | Type:Metro | Frequency:0 |
Address:Subway Chaoyang Gate Transfer Passage | Format:led | Duration:/ |
Location:Subway Chaoyang Gate Transfer Passage | Min Qty:12 | |
Size:32 | Min Period:4week |
As the core of dynamic display, it supports high-definition video playback, and is equipped with 12 32-inch electronic screens to form a media matrix to realize hierarchical transmission of information
Both sides of the channel are covered with large-area wall stickers, which form a "dynamic" complementary communication with the LED screen, and the visual impact is increased by 40%.
Located in the core interchange corridor of Line 2 and Line 6, it covers an average of 500,000 transfer passengers per day, of which business customers account for more than 40% of foreign company employees and financial practitioners
The LED screen is linked to customized content such as "dynamic display of college badges" and "voice feedback of magic card swiping", transforming the commuting scene into an immersive experience of "magic world".
During the event, it attracted more than 10,000 check-ins in a single day, and the social media exposure of related topics exceeded 100 million
It is connected to the Beijing Metro DeepSeek Tongyi Qianwen dual-mode agent platform to realize automatic fault warning, energy consumption optimization and accurate content push
Harry Potter pop-up store During the event, the sales of transportation cards exceeded 10,000 in a single day, and the passenger flow of offline outlets increased by 12%.
After the launch of financial brands, the advertising recall rate exceeded the industry average by 35%, and the brand awareness increased by 28%.
Combined with the dynamic characteristics of LEDs, AR code scanning interaction is designed, such as coupon collection, real-time data visualization, financial index/flight information, and enhanced practical value
Hub traffic (500,000/day) × Forced exposure (85% reading rate) × Intelligent interaction (dynamic upgrade) = brand immersive communication highland