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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Metro Dongdan | Format：Film | Duration：/ |
| Location：North Interchange Passage | Min Qty：6 | |
| Size：/ | Min Period：4week |
After the two-way transfer upgrade, 6 wall stickers and 3 floor stickers have been added, and the kanban board is deeply integrated with the guidance system to enhance the relevance of brand public welfare
It is directly connected to the northwest business district of Dongdan (Oriental Plaza, luxury stores) and the outpatient department of Union Medical College Hospital, covering three core groups: business elites, high-end medical care and shopping
The average daily reach base exceeds 150,000 people, and the evening peak business customers account for 45%.
With the monopoly of evening peak tidal passenger flow, the premium of landmarks in high-end business districts, and the ultra-low CPM cost as its core competitiveness, the North Transfer Channel Billboard has become a strategic medium for government affairs and financial brands to tackle business crowds. It is recommended to give priority to the layout of evening peak hours, combined with dynamic upgrade planning to improve long-term investment returns
The channel structure is reserved for the embedded LED screen interface with reference to the Dawanglu station scheme, and the fusion of static images and real-time information can increase the interaction rate by 25%.
Evening peak tidal monopoly (50% passenger flow) × Closed scene reach (75% reading rate) × Landmark premium in business districts = business brands to attack the golden position
It is directly connected to the high-end business district of Dongdan Northwest Oriental Plaza, luxury stores and the outpatient department of Union Hospital, covering 45% of business elites in the evening peak, high-end medical and consumer groups, and the per capita consumption power of the three types of customers is 2.3 times that of ordinary areas
The transfer takes 3-5 minutes, the kanban occupies the main visual line on both sides, the complete reading rate of the advertisement exceeds 75%, and the ordinary channel is only 60%, and the non-competitive environment significantly improves the brand memory
Priority will be given to seizing the Q3 evening peak period in 2025, and the linkage will be launched in combination with cultural theme policies
Passenger flow fluctuations Lock in the evening peak tidal period to ensure core exposure
