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Area:International | Type:Outdoors | Frequency:72 |
Address:Chalong rat Expressway in Bangkok | Format:large screen | Duration:30s |
Location:Chalong rat Expressway in Bangkok | Min Qty:1 | |
Size:64.512m*15.36m=999.9㎡ | Min Period:2week |
• Golden location, wide coverage: Chalong Rat Expressway is one of the main channels connecting the inside and outside of Bangkok, with a huge daily traffic flow, ensuring that advertisements can be seen by a large number of drivers and passengers, providing a wide audience coverage.
• Giant display screen, stunning visual effect: Using ultra large area LED display technology, it ensures extremely high resolution and color expression, even in high-speed driving, it can attract the attention of drivers and passengers, producing a strong visual impact.
24/7 playback, constantly exciting: Supports 24-hour uninterrupted playback, effectively attracting the attention of passersby both day and night. Especially at night, when the screen lights up, it becomes a beautiful scenery on the street, enhancing the brand's memory points.
Flexible content customization services: Provide highly customized advertising service solutions based on customer needs, including time slot selection, content design, etc., to meet the promotional needs of different brands. Simultaneously supporting real-time content updates and quickly responding to market demands.
• Precise targeting of target audience: Considering the characteristics of the surrounding environment (such as proximity to office buildings, shopping centers, hotels, entertainment facilities, etc.), targeted advertising can be placed according to the characteristics of different target audiences to improve marketing efficiency and return on investment.
• Powerful interactive potential: Combining modern technological means such as QR code scanning, AR interaction, etc., can increase audience engagement, making advertising not just a one-way information transmission, but an opportunity to establish interactive connections with the audience.
Long term brand influence building: Due to vehicles staying in this area for a long time, especially during peak hours when waiting for traffic lights, it provides additional viewing opportunities for advertisements, which helps to build the long-term influence of the brand.
Efficient market penetration: Chalong Rat Expressway, as an important passage for entering and exiting Bangkok, provides unprecedented exposure opportunities for brands with dense traffic, helping to quickly increase brand awareness and influence consumer purchasing decisions.
Precision marketing and efficient conversion: By analyzing the traffic flow and crowd characteristics at different time periods, it is possible to achieve precise targeting of target customer groups, such as office workers, tourists, families, etc., thereby significantly improving the effectiveness and conversion rate of advertising. For example, advertising related to office workers during peak hours on weekdays, and advertising related to tourists on weekends or holidays.
Super exposure in high traffic areas: Due to the electronic screen being located on major transportation arteries, advertisements can reach a large number of potential consumers, whether local residents or visitors, bringing great exposure opportunities to the brand and further enhancing brand awareness.
The long-term growth potential is enormous: With the development of Bangkok city and the progress of infrastructure construction, the commercial value here is also constantly increasing. Investing in the Chalong Rat highway's super large electronic screen advertising means not only enjoying the current high returns, but also gaining additional income from future site appreciation.
Brand image building tool: Using this platform for brand image building or new product launches can effectively convey the brand story to consumers, enhance brand identity and loyalty. Especially suitable for brands that hope to attract the younger generation through innovative ways.
Diversified marketing strategy implementation: Whether it is new product promotion, holiday promotion, or corporate social responsibility activities, this electronic screen advertisement can provide flexible and versatile solutions to help enterprises achieve comprehensive brand communication goals. For example, combining online activities to guide users to participate in interaction and expand brand influence.
International perspective and integration of local culture: As one of Bangkok's important transportation hubs, it attracts visitors from all over the world. Placing advertisements here not only helps to enhance the brand's international image, but also deepens the connection with local consumers by leveraging the local cultural background.
Cost effective advertising choice: Compared to other forms of advertising such as television ads, newspaper and magazine ads, Chalong Rat's highway super large electronic screen advertising has relatively low costs, but can bring extremely high brand exposure, making it a highly cost-effective choice.
Data driven optimization capability: By collecting and analyzing data during ad playback (such as traffic statistics, audience response, etc.), we can gain a deeper understanding of ad performance and adjust strategies accordingly to achieve optimal results, continuously improving the return on investment of ads.
Enhance brand interaction experience: By combining interactive technology and social media sharing functions, a more vivid and interesting advertising experience can be created, encouraging consumers to participate in interaction, forming a word-of-mouth effect, and further expanding brand influence.