- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Fuxing Gate of Metro Line 2 | Format：Film | Duration：/ |
| Location：Stickers on both sides of the north transfer channel | Min Qty：1 | |
| Size：/ | Min Period：4week |
The channel directly reaches the core area of the financial street, covering high-net-worth individuals such as financial practitioners (accounting for more than 60%) and government officials, and the consumption power is significantly higher than the city's average
The double-sided wall stickers form a "visual tunnel", and the brand information display area is more than 10 times larger than that of the conventional light box, and the memory is increased by 50%.
Relying on the core hub location of Chang'an Avenue, it naturally conveys a high-end and authoritative brand image, and a number of bank/insurance institutions have long been involved in this point
There is no commercial competition information in the passage, passengers' eyes are focused on the direction of travel, wall stickers occupy the core visual area, and the complete reading rate of advertisements exceeds 85%
Financial brands: Industrial and Commercial Bank of China, Ping An Insurance, etc. use channel wall stickers to publish corporate image advertisements, and the single delivery cycle is as long as half a year
Referring to the dynamic content of the curved screen of the LED triple screen scheme of the transfer channel of the International Trade Station, explore the mode of "static wall sticker electronic screen mosaicing" to improve the real-time information
Drawing on the concept of the mural of "Everything is Safe" at Ping'an Lane Station, the brand narrative is combined with urban culture, such as a financial theme relief, to enhance the public's favorability
The channel is directly connected to the core area of the financial street, covering more than 60% of financial practitioners, government officials and corporate executives, and the monthly income of the target group is significantly higher than the city's average, and the consumption demand for luxury goods and financial products is strong. Advertisements can be targeted to push high-end financial management, business services and other content to achieve scenario-based precision marketing
As the core hub of Chang'an Avenue, Fuxingmen Station naturally carries the aura of "financial center" location with wall-mounted media, effectively enhancing the sense of brand authority and high-end image. Typical case: Industrial and Commercial Bank of China, Ping An Insurance, etc., have long guaranteed the placement of corporate image advertisements at this point
The two side walls of the Fuxingmen North Transfer Passage are pasted with the three advantages of accurate passenger flow covering 60% of high-net-worth individuals in the financial street, 400,000 average daily exposure in the closed channel, and 200 square meters of panoramic visual impact, making it the preferred medium for building the image of financial and luxury brands. Future technology upgrades can further unleash its scenario-based marketing potential
