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Area:International | Type:Metro | Frequency:0 |
Address:Subway Jongno 3-ga Line 5 | Format:Light box | Duration:、 |
Location:Subway Jongno 3-ga Line 5 | Min Qty:2 | |
Size:1080 * 1920 | Min Period:month |
Relying on the transfer channel, the forced exposure scene, such as the transfer between Line 1 and Line 5, needs to pass through a 322-meter-long passage to form a high-intensity contact
Covering commuting, shopping and tourists every day, the moving walkway in the station extends the stay time of passengers and increases the frequency of advertising exposure
Suitable for celebrity support (such as Li Dahui's birthday ladder support), electronic products and cultural tourism promotion, it can be combined with ladder advertising to strengthen brand memory
The outbound station is directly connected to Shiyun Commercial Street (a gathering place for retro food and trendy stores) to realize the short-chain transformation of "advertising-consumption".
With the huge passenger flow of the transfer hub, the forced exposure of the channel, and the instant transformation of the business district as the core competitiveness, it is suitable for brands that need high-frequency exposure
Combined with the filming location of the "new retro" style film and television drama on Shiyun Commercial Street, it can be linked to promote the local cultural experience
Moving walkways are set up in the passage to extend the stay time of passengers, and pillar light boxes accurately intercept the flow of transfer passengers, and high-frequency exposure strengthens brand awareness
It is distributed in the station hall floor, elevator waiting area and other passenger flow nodes, and can form a combination matrix of "column wall stickers" in combination with the channel wall stickers to create a brand theme corridor
Adjacent to Tagu Park and retro film and television locations, immersive theme advertisements can be designed in combination with the "neo-retro" block culture to strengthen the local cultural resonance
With the unique advantages of "transfer hub 100 million-level traffic, forced exposure of channels, and zero-distance transformation of business districts", it is a scarce media resource in the core business district of Seoul with both high-frequency reach and scene transformation. It is especially suitable for FMCG, electronic technology, celebrity support and cultural tourism brands to achieve the dual effect of brand exposure and offline drainage
Fans placed Li Dahui's birthday advertisements on the ladder sign of the transfer channel, using the characteristics of the hub site to trigger the check-in aggregation effect
Combined with the "retro trend" positioning of Shiyun Commercial Street, local catering brands achieved a 30% increase in customer traffic through the promotional combination of pillar light boxes in the business district