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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Line 3 and Line 7 interchange passage | Format：led | Duration：、 |
| Location：Line 3 and Line 7 interchange passage | Min Qty：4 | |
| Size：86 | Min Period：week |
As a key node of vertical transfer, the E staircase has a single-hour flow of more than 8,000 people during peak hours, and passengers' eyes are naturally focused on the embedded LED bar screen on the handrail side when passing through the stairs, forming a forced exposure without interference, and the advertising reach rate is increased by 47% compared with ordinary channels
It supports real-time data scrolling display such as train arrival time and transfer direction, and switches Chinese/English/Korean to adapt to international passenger flow, with an information misreading rate of less than 3%
Anti-glare curved surface design is adopted to eliminate visual blind spots at the corners of staircases; GOB packaging technology ensures that the picture clarity is maintained in dusty and humid environments, and the attenuation rate is ≤15% for 10 years.
Through the CAN bus access to train scheduling data, the advertising content can be associated with the congestion of the carriage, improving the practicability of information and brand favorability
E-staircase LED media reconstructs the advertising value of the channel with high penetration, dynamic scene adaptation, and low-interference immersive exposure, and its technical moat and passenger flow control make it the core media node in the TOD business ecology
By connecting to the train dispatching system through the CAN bus, advertisements can be associated with real-time data to improve information practicability and brand favorability
Coffee/fast food advertisements are pushed in the morning peak (click-through rate ↑22%), and the evening peak focuses on leisure and entertainment, adapting to the needs of commuting scenarios
The LED media is built with ultra-high passenger flow penetration rate (35,000 person-times/day) immersive reach (6-8 seconds exposure) technology cost reduction (energy consumption reduced by 70%), and the static payback period is expected to be ≤ 3 years. Combined with Seoul's smart city policy dividends and AR interactive upgrade potential
LED warning tapes are added to the edges of the steps of curved stations, and the red running water light is triggered when the train enters the station to prompt the distance from the platform gap
In the event of an emergency, it automatically switches between red and blue flashing warnings, and the brightness increases to 1500nit to penetrate the smoke and form a visual evacuation channel
