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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Subway Line 2 Lotte Department Store ticket gate | Format：led | Duration：、 |
| Location：Subway Line 2 Lotte Department Store ticket gate | Min Qty：1 | Operating Time：0-24o'clock |
| Size：86 | Min Period：week |
After Lotte Department Store's promotional information was pushed through the LED screen, the store traffic increased by 12-18%
Through the analysis of customer flow heat, the matching degree between the advertising period and the business peak of the department store is optimized
The visual focus of passengers in the enclosed subway space is naturally focused on the LED screen, combined with the dynamic guide and advertising alternate playback mode, and the single screen reaches an average of more than 50,000 people per day
Relying on the subway turnstile positioning system, real-time analysis of passenger flow attributes, such as Exit 7 is dominated by luxury consumers, and Exit 8 focuses on beauty people
The advertising content is intelligently adapted according to the time period: business products are pushed during the commuting peak on weekdays, and duty-free discounts are mainly promoted on weekends
In case of emergency, evacuation guidelines can be switched in seconds to improve the efficiency of public safety response
After Lotte Department Store's promotional information was pushed through LED, store traffic increased by 12-18% compared to the traditional light box period
After the placement of luxury advertisements on small-pitch LED screens, consumer brand awareness increased by 27% according to Seoul Consumer Research data
Under the advertising revenue sharing model between Lotte Group and the subway company, the revenue per unit area of the LED screen in this area is 2.3 times that of ordinary stations
Pilot AR virtual try-on function: passengers can generate 3D models of products by scanning LED ads, and the interaction conversion rate is 41% higher than that of static ads
The media system has become a benchmark case of digital marketing in Seoul's business district through the triple advantages of enclosed space compulsory rating, high-net-worth passenger flow screening, and technical immersion
