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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Line 2 Exit 11/12 | Format：led | Duration：、 |
| Location：Metro Line 2 Exit 11/12 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：86 | Min Period：week |
Located in the core passage of Gangnam Station's Exit 11/12, the G staircase is one of the busiest subway nodes in South Korea with an average daily footfall of over 200,000, ensuring stable and intensive exposure for advertisements
Passengers must pass through this area to enter and exit the ticket gate, forming a natural crowd interception point, and the advertisement directly reaches the target audience, maximizing brand visibility
LED screens play a decorative role in enclosed aisles, beautifying spaces with colors and dynamic content, relieving the feeling of depression when passengers are crowded, and enhancing the overall ride experience
Based on the trend of smart upgrade of the Seoul subway, these LEDs can be extended to display real-time information (such as train congestion, navigation prompts), and combined with AR or biosensing technology, they can enhance interactivity and functionality in the future
The advantage comes from its location traffic and technological innovation, and the actual advertising effect can be improved through customized content optimization
As one of the largest subway hubs in South Korea, with an average daily passenger flow of more than 200,000, advertising space naturally occupies the core circulation line of the station in and out, forming a forced reach effect, and the exposure stability is far greater than that of ordinary commercial spots
Exit 11/12 is directly connected to the core business districts of Gangnam (such as COEX shopping malls and convention and exhibition centers), covering the three high-frequency groups of business, consumption and tourism, and the regional commercial value has long been among the top in Seoul
The curved LED screen supports innovative forms such as high-definition video and glasses-free 3D, which increases the click-through rate by more than 40% compared with static advertising, and can be equipped with AR interactive technology to achieve deep brand penetration
The system is compatible with real-time traffic information push, such as train congestion and last train reminders, and can be connected to digital twin technology in the future to expand value-added service scenarios such as shopping guide navigation
The South Korean government has included smart stations in the focus of infrastructure upgrades, LED media as information interaction nodes, and technology updates can be supported by government subsidies
