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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Line 2 | Format：led | Duration：、 |
| Location：Metro Line 2 | Min Qty：2 | |
| Size：86 | Min Period：week |
Visual design: Multi-layer vertical screen combination, adapting to the inclined structure of the staircase, to achieve seamless display of dynamic content
Content management: Support time-based reservation delivery, such as fans need to subscribe in advance for support
Crowd coverage: Adjacent to the main entrance of Hongdae business district, it covers an average of more than 100,000 young people per day
The LED of the staircase of Exit 8 of Korea Metro Line 2 takes Hongik Univ. Station as the core demonstration site, focusing on commercial advertising and public information dissemination; Other stations are mostly located in passages or concourses, and their functions extend to the safety guidance door LED and night landscape lighting elevated sections
Set red/green light indication at the door, flash green before arriving at the station to get off, and turn to yellow warning when closing the door This function is train equipment, not a fixed wall device
It is connected to the YG Building (3-minute walk) and the Hongdae Street Performance Zone, extending the audience's brand memory chain
The screen is arranged vertically according to the slope of the staircase, and supports seamless scrolling animation and multi-screen storytelling, such as idol stage editing and cheering slogan combinations
Combined with 5G Wi-Fi9, which will be fully covered by 2025, real-time interaction needs such as QR code scanning and coupon redemption and AR support can be customized
The staircase structure naturally forms a check-in perspective, and fans spontaneously shoot LED support content, and the Tag-related topic rate exceeds 70%
With the core competitiveness of youth traffic entrance, cost-effective time delivery, and immersive visual design, the LED staircase at Exit 8 of Hongik Univ. Station has become the preferred channel for marketing to Gen Z such as KPOP entertainment and beauty fashion brands. Other stations (such as Gangnam Station and Jamsil Station) have similar devices that focus more on the coverage of business crowds and the display of brand image, and there are differences in functional positioning
