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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：Jing'an Temple Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
Lightbox advertisements are concentrated in the areas where passengers must pass through such as platforms and transfer channels, and the mandatory exposure time can reach 3-5 minutes per person. The audience's attention in the enclosed space is highly concentrated, and with super-large pictures (such as 12 light boxes up to 3m ×1.5m), the visual impact is stronger than that of ordinary outdoor media.
According to the characteristics of business districts, advertisers can choose high-net-worth categories such as luxury goods and financial products for targeted advertising. For example, cosmetics brands form a "brand forest" through the combination of light boxes and wall stickers to deeply reach the target customer group.
Jing'an Temple Station is located in the core business district of Shanghai, adjacent to high-end business districts such as Jiuguang Department Store and Rui Ou Department Store, with an average daily passenger flow of more than 500,000 people. As the intersection hub of Line 2, 7 and 14, it covers white-collar workers, business people and tourists, forming an accurate aggregation effect of audiences with high consumption power.
The closed subway space increases the average advertising reception time of passengers to 3.5 minutes per person, which is 68% more efficient than that of advertising in open scenarios, especially in the waiting area, escalators and other necessary circulation lines to form a non-interference communication environment.
