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Area:Guangzhou | Type:Metro | Frequency:192 |
Address:Guangzhou City | Format:led | Duration:10s |
Location:A subway class A station | Min Qty:1 | |
Size:/ | Min Period:week |
Accurate coverage of high-net-worth individuals: The main audience is white-collar workers and business people aged 25-45, with high consumption power and decision-making power, in line with the high-end positioning needs of financial, luxury and other brands.
Forced exposure in closed space: The average stay time of passengers exceeds 30 minutes, the eyes focus on the LED screen when waiting for the bus, and the frequency of advertising contact reaches an average of 2-3 times a day, forming a deep memory.
Non-intrusive memory precipitation: There is no information competition in the enclosed space, and the integrity of advertising information reception is 82%, which is 40% higher than that of the open outdoor environment.
Immersive experience matrix: It can connect site pillar advertisements, digital light boxes and other media to create a full-motion brand immersion scene of "entering the station-waiting-boarding", such as a cosmetics brand achieving more than 100,000 interactions in a single day through "AR makeup trial and cross-screen linkage".
Continuous Reach Mechanism: The average daily frequency of passengers is 2.8 times, and the LED of station A can achieve 3-5 repeated touches within 72 hours, and the efficiency of brand recognition improvement is 2.3 times higher than that of ordinary outdoor advertising.