- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing Metro | Format：Film | Duration：/ |
| Location：Class A site | Min Qty：1 group | |
| Size：/ | Min Period：week |
Three-dimensional presentation of brand image: Combined with the height of the column of 2-4 meters, a strong sense of visual oppression is formed, and it is easier to establish a sense of high-end brand recognition and trust.
Accurate coverage of core customer groups: A-level sites are mostly located in business districts or transportation hubs (such as Xidan, Wangjing, etc.), and the average daily reach is mainly white-collar workers and business people aged 25-45, with the characteristics of high income and high consumption decision-making power.
The point where the moving line must pass: The column is located in the core traffic area of the station hall/platform, which naturally forms a forced exposure scene.
Stable and concentrated passenger flow: The traffic during peak hours is 2-3 times higher than that of conventional sites, and the efficiency of advertising reach is significantly improved.
Immersive communication environment: The advertising interference in the enclosed space of the subway is low, and passengers are more likely to have in-depth contact with the advertising content during the waiting time (2-3 minutes on average).
Data-driven optimization: Advertising strategies can be formulated based on the city's economic level, crowd portraits, advertising space popularity and other dimensions, and effect tracking can be achieved through an intelligent system
