Media Resources

As an important form of in-flight media, Air China cabin seat table advertising has become brand communication with its precise reach and high interactivity

As a necessary voucher for passengers to board the plane, the boarding pass has a 100% arrival rate and communication rate, and is a high-end communication carrier that cannot be underestimated in the aviation media

Located in the headrest position of the seat, passengers can contact it as soon as they board the plane, and the advertising content can be presented without operation, forming a "preconceived" brand impression

Passengers stay in the closed cabin for more than 2 hours on average, and the frequency of eye contact with the luggage rack can reach 10-15 times/hour, forming a high-frequency and deep-seated brand memory

Covering 74% of Air China's business passengers and 66% of corporate middle and senior managers, the annual household income of 500,000 people accounts for a significant proportion

It covers Air China's domestic routes and some international routes, with key cities including Beijing, Tianjin, Chengdu, Chongqing, Hangzhou, Wuhan and other hub airports

In-flight TV advertising in aircraft cabins is an important form of dynamic video advertising in aviation media.

Boarding pass advertisements are mainly printed on the back of the boarding pass or combined with baggage tags, covering the whole process of passenger check-in and boarding, including check-in counter printing, boarding gate inspection and other links.