Media Resources

The locations cover all domestic arriving passengers, exit foot traffic, and two-way passenger flow on elevators. They occupy core visual positions that passengers must pass through when arriving in Taiyuan and exiting the terminal building. There is no passenger flow diversion or alternative routes, resulting in an extremely high coverage rate of arriving passenger flow.

When passengers queue up for check-in or security screening, they stay for an extended period and naturally direct their sight forward and upward. This light box is positioned prominently to force exposure, greatly boosting the frequency of ad exposure and audience memorability.

Located in a prominent position of the passage with a large display area, the advertisement features striking colors against the passage lighting. It can draw people’s attention from afar, quickly capture passengers’ eyes and leave a deep impression.

This location receives all outbound passenger flow from the baggage claim hall. After collecting their luggage, passengers exit the terminal uniformly via this area without any detours. It fully covers all domestic arriving passengers at Terminal 2 and serves as the last core advertising touchpoint for travelers before they leave the airport.

Located on the main wall directly behind the baggage conveyor belts, facing all arriving passengers waiting for luggage, this is a scarce large-area internally illuminated wall media in the arrival hall. It captures core foot traffic within the enclosed arrival zone and boasts remarkable advantages in communication value.

The media adopts an arc-shaped cladding column structure with multi-surface visibility. Whether passengers are standing and waiting or moving with luggage trolleys, the advertising visuals can be clearly seen from multiple angles. There is little visual interference when viewed up close. For scenarios involving prolonged stays, it effectively boosts brand recall and leaves a deeper impression on passengers.

The placement is adjacent to the passenger lounge area for waiting flights, aligned with the horizontal viewing level of human eyes. It features a wide visible range, comfortable viewing experience and unobstructed sightlines. It delivers outstanding visual recognizability under both daylight and dim nighttime conditions, capable of quickly capturing passengers' attention.

Passengers need to stay here for 10 to 15 minutes to wait for luggage after arrival. In this scenario, passengers are relaxed and distracted, with ample time to voluntarily notice surrounding advertisements, which greatly improves the acceptance, memorability and conversion rate of advertising content.