Beijing Sanlitun Outdoor Large Screen Advertising Value Guide: A Complete Guide from Budget to Execution

In Beijing, if there is a place that can simultaneously define trends, youthfulness, internationalization, and consumer vitality, it must be Sanlitun. This is not only a street photography holy land for fashionistas, but also a battleground for brands to compete for young minds. The outdoor LED screen standing here is the most high-profile "manifesto platform" in this competition. For many brands, being able to make an appearance here means successfully "going public".
However, when you consider this investment, a series of practical questions arise: how much is its value? How to plan the budget? How can the effect be maximized? This article will disassemble the system for you, allowing you to thoroughly understand the business logic behind this screen.

Part 1: Why Sanlitun Big Screen? The four irreplaceable core values
Before discussing costs, it is necessary to understand what exactly you are purchasing. This is not just an ordinary outdoor exposure, but a collection of scarce values:
1. Geographic hegemony of top trendy landmarks
Sanlitun is the birthplace and gathering place of trendy culture in Beijing and even across the country. To launch here is to directly embed the brand into the core scene of China's trendy ecosystem and enjoy its natural topic and flow dividends.
2. Precise coverage of high-quality and high net worth customer groups
Young trendsetters: fashion consumers aged 18-35, internet celebrities, overseas returnees, and white-collar workers, who are the main force of new consumption.
High spending tourists: shopping and tourism crowds from across the country and even the world.
Industry and media elites: Business people, brand managers, and media reporters who frequently come and go here are key nodes in the spread of brand reputation.
3. Natural social communication and content soil
Sanlitun street photography culture is prevalent, and the visually striking large screen advertisements themselves are excellent street photography backgrounds. This creates enormous potential for user generated content (UGC) for brands, as advertising content can easily form secondary and tertiary dissemination on social media, achieving an integrated effect of "offline placement, online explosion".
4. Strong brand image endorsement and momentum support
Occupying a place in Sanlitun sends a clear signal to the market: this is a brand that understands trends, is dynamic, and dares to showcase itself. For businesses that hope to enhance brand tone, attract young customers, or launch new products, it has an unparalleled supportive effect.
Part 2: How is the price composed? Five key dimensions that affect the budget
Sanlitun's large screen advertising adopts highly customized pricing without a unified price list. The total cost is mainly determined by the following dimensions:
1. Specific location and screen specifications
There are multiple large screens in the Sanlitun area, with vastly different values.
Core Intersection Large Screen: Located at the key intersection of Taikoo Li South District or Gongti North Road, with unobstructed views, peak pedestrian flow, and the highest price.
Building facade large screen: located on the exterior of a specific shopping mall or building, covering the flow of people in a specific direction, with the second highest price.
The specifications of the screen itself, such as area, resolution (clarity), brightness, and other technical parameters, also directly affect the price.
2. Play time slot and duration
Golden time: Weekend evenings, holidays, and large-scale event periods are the peak of foot traffic and attention, with prices far exceeding those of weekdays during the day.
Play frequency and package: in units of "times" or "package" (such as scrolling XX times a day for X consecutive days). Long term, high-frequency contracts can reduce individual costs, but the total budget is higher.
3. Creative content and production requirements
This is a cost item that is easily underestimated but crucial.
Ultra high definition video production: The large screen resolution is extremely high, requiring specialized vertical or square videos that cannot be directly used for regular promotional videos.
Creative level: Is it necessary to hire a top team to design creative content with naked eye 3D effects and strong interactivity? This kind of "special effects" level production will significantly increase costs, but it can also greatly enhance the dissemination effect.
4. Placement cycle and exclusivity
Short term detonation vs long-term occupancy: There is a huge difference in the total budget and daily cost between one week and one month of advertising.
Category exclusivity: If it is required to prohibit competitors from appearing during a specific period or cycle, additional exclusivity fees must be paid.
5. Service provider and agent hierarchy
The price and guarantee vary depending on whether it is through direct operation, primary agency, or multi-level subcontractor cooperation. Legitimate and authoritative service providers (such as professional organizations with rich landmark media resources) can provide more reliable resources, more standardized contracts, and more professional full process services. Although the unit price may not be the lowest, it can effectively avoid risks.
Part 3: Practical Four Step Method: Planning a Successful Launch Campaign
Step 1: Define Goals and Strategies
Ask yourself: Is this launch aimed at igniting new product launches, refreshing brand image, and warming up large-scale events, or maintaining high-end exposure? The goal determines the direction of creativity and the pace of advertising.
Step 2: Creative Content Planning and Production
Form matching: Design content for outdoor large screens and moving audiences. The first 3 seconds must capture people, with extremely concise information and prominent brand identity.
Encourage social interaction: Design visual elements or interactive topics in the picture that are easy to check in (such as # Sanlitun Meets XX Brand #), and actively guide UGC dissemination.
Reserve sufficient budget and time: The high-level creative production cycle usually takes 1-2 months, and the budget should account for 15% -30% of the total cost.
Step 3: Inquiry, Comparison, and Contract Confirmation
Clear requirements: List expected points, time periods, durations, and cycles.
Inquire with 2-3 reliable service providers for detailed solutions.
Key comparisons: single exposure cost estimation, screen technical parameters, past cases, contract terms (especially publication guarantee, fault handling, and monitoring reports).
Step 4: Integrate communication and effect tracking
Preheating: Announced on official social media that it will soon land in Sanlitun.
On site explosion: Organize photographers to take street photos, experts to check in, flash mob activities, and form a linkage with large screen advertisements.
Online amplification: Collect UGC content, conduct secondary dissemination, purchase trending topics, and generate event effects.
Effect evaluation: Monitor brand search index, social media mentions, offline customer traffic or online store traffic changes during the advertising period, and track conversions with exclusive activity codes.

Part 4: Common Misconceptions and Avoiding Pits Guide
Misconception: Only asking 'how much does it cost per week', ignoring specific time periods and frequencies. There is a big difference in price and effect between playing 10 times late at night and playing 10 times during prime time.
Misconception: Compressing the cost of creative production. Climbing to top landmarks with vague and mediocre content is a double blow to brand image and media resources.
Misconception: Waiting for publication after signing the contract, without any dissemination support. The biggest waste is letting advertisements play silently. Offline advertising must be regarded as the starting point for online integrated communication.
Misconception: Choosing informal channels. Be wary of intermediaries who offer prices that are too low or promises that are too high, as there may be risks of inaccurate resources, inability to publish, or later price increases.
Misconception: No effect tracking design. In addition to brand awareness, traceable data indicators (such as activity codes and landing page visits) should be set up as much as possible, even if it is only qualitative evaluation, which is better than completely blind investment.
Conclusion and Call to Action
In summary, outdoor large screen advertising in Sanlitun, Beijing is a triple investment of "attention, brand power, and social power". Its return is not only in the number of people it reaches every minute, but also in the trendy genes it endows the brand with, the social ripples it triggers, and the long-term image enhancement it brings.
It is not suitable for all brands, but it is definitely suitable for brands that are determined to engage in dialogue with young people, establish a voice in the trendy circle, and dare to engage in event marketing.
If you are ready to receive the attention of this trend center, the next steps are as follows:
Step 1: Internal Strategy Calibration - Confirm the relevance and necessity of this investment to the brand's annual core goals.
Step 2: Creative Concept Launch - Regardless of whether it is ultimately launched or not, immediately start brainstorming a creative video concept that can represent the highest level of the brand and conform to the tone of Sanlitun.
Step 3: Obtain Professional Solutions - Immediately consult a professional advertising agency with core media resources in Sanlitun, Beijing to obtain a customized "Landmark Large Screen Advertising Strategy and Execution Plan" that combines your brand positioning and budget.
From understanding value to realizing value, only one professional start is needed. Make your brand the most dazzling trend symbol under the Beijing night sky.