Are you considering advertising on elevator screens in Beijing?

When you, as a local business owner, startup brand manager, or marketing novice in Beijing, start considering leveraging elevator advertising to tap into the community market, the first and most practical question that comes to mind is: How much does it cost to run elevator advertising in Beijing per month?
It is easy to directly obtain a simple number like "1000 yuan per month", but it is even more dangerous. The Beijing market is vast and complex, ranging from old residential areas in Dongcheng to top-tier luxury homes in Chaoyang, from technology industrial parks in Haidian to industrial communities in Yizhuang, with price differences that can be as high as ten times. Understanding the logic behind prices is far more important than just memorizing an isolated number. This article will thoroughly break down the monthly cost structure of elevator advertising in Beijing for you, providing transparent price ranges, detailed analysis of influencing factors, and a set of scientific execution strategies.
一、Core price range: A genuine reference framework
Before delving into a deeper analysis, we offer a monthly cost reference range for mainstream formats, based on market conditions in the first half of 2025. Please note that this is the monthly cost for a single advertising space (either a frame or a screen) within an elevator, and actual deployment typically involves packaging multiple elevators.
1. Elevator frame advertisement (static poster)
Overall monthly fee range: 300 yuan - 2000 yuan+/month
Segmentation reference:
Ordinary residential area: 400 - 800 yuan/month/unit (the most common range)
High-end commercial housing community: 800 - 1500 yuan/month/unit
Top-tier luxury homes/international communities: starting from 1500 yuan/month/unit
Office buildings in core business districts: 1200 - 2500 yuan/month/unit (usually the highest price)
2. Elevator LCD video advertisement (15-second loop)
Overall monthly fee range: 1000 yuan — 4000 yuan+/month
Segmentation reference:
Mid-range community/office building: 1500 - 2500 yuan/month/screen
High-end community/Grade A office building: 2500 - 4000 yuan/month/screen
Key conclusion: In Beijing, for a basic community elevator advertising campaign (for example, selecting 20 medium-tier communities with 2 elevators in each community), the monthly total budget is usually between 16,000 and 32,000 yuan; if video advertising or higher-end locations are chosen, the budget will increase accordingly.

二、Five core factors affecting price: Where does your money go?
Why is there such a significant price difference? Your final quotation is determined by the following five dimensions:
First factor: administrative region and business district location
This is the primary pricing dimension in the Beijing market, and its logic is highly consistent with housing prices.
Core urban areas (Dongcheng and Xicheng): scarce resources, high price benchmarks.
Chaoyang District: Especially in core business districts such as Guomao, Wangjing, and CBD, as well as the surrounding high-end residential areas, prices are in the first tier.
Haidian District: Zhongguancun, Shangdi, and other technology enterprise clusters, where office buildings and surrounding high-quality residential properties are priced expensively.
Areas such as Fengtai, Shijingshan, Changping, and Daxing: These areas are home to a large number of moderately priced medium-sized communities, making them a cost-effective choice.
Second factor: Hard indicators of community/building and demographic profile
This is the core of price differentiation within the same region.
Property grade and housing price: Properties with a unit price of over 100,000 yuan per square meter and those priced around 50,000 yuan per square meter have completely different advertising values.
Building attributes and occupancy rate: Pure commercial residential buildings, high-end apartments, and corporate-owned office buildings/science and technology parks are valued higher than mixed-use commercial and residential buildings or old public housing. High occupancy rate serves as the basis for a premium.
Population value: Communities dominated by high-income young families, business owners, and senior white-collar workers have a significantly higher "attention" price than those dominated by the elderly and renters.
Third factor: Advertising format and specifications
Frame advertisement: Standard sizes (such as 550mm*400mm) are the most economical. Additional charges will be applied for positions with higher attention, such as the inside of elevator doors and special hanging positions.
Video advertising: Screen size (15-inch, 32-inch), whether it is touch interactive, and sound quality all affect the price. The impact cost of dynamic advertising is about 2-3 times that of static advertising.
The fourth factor: Advertising scale and contract period
Scale effect: The more distribution points there are, the more discounts can be obtained for the average monthly price per point. Media companies favor bundled orders.
Commitment Period: By signing a long-term contract of 3 months, 6 months, or over 1 year, you can enjoy a more favorable unit price compared to monthly contracts.
The fifth factor: media company selection
Leading companies (such as Focus Media): They possess the highest-quality location network and standardized services, with a transparent and robust pricing system. The premium pricing stems from their brand and scale guarantees.
Regional/local agencies: They may have price or location flexibility advantages in certain regions, but it is necessary to carefully verify the true quality and data of their locations.
三、Five-step planning method: from inquiry to execution, smart deployment
By following the steps below, you can effectively manage your budget and make informed decisions:
Step 1: Clarify objectives and define scope
Ask yourself: Which urban districts does my product/service primarily cover? What price range of residential areas do my target customers live in? Initially identify 2-3 core target areas (such as "mid-to-high-end communities in Wangjing, Chaoyang" or "residential areas in science and technology parks around Shangdi, Haidian").
Step 2: Obtain and interpret the detailed quotation
Contact 1-2 media companies, provide your target scope, and request them to issue a "Point Quotation Details Form". A professional detailed form should include: property name, specific address, property grade description, advertising format, monthly price per point, total package price, expected occupancy rate/foot traffic data.
Step 3: Calculate and compare the "cost per thousand impressions" (CPM)
This is the key to measuring value. The formula is: monthly fee per location / (average daily footfall × 30 / 1000) = CPM. Media companies are required to provide estimated average daily footfall for each location, and calculate the CPM for different locations. You will find that a mid-range active community with a monthly fee of 800 yuan may have a lower and more cost-effective CPM than a so-called high-end community with a monthly fee of 1200 yuan but sparse footfall.
Step 4: On-site inspection and contract review
On-site inspection: Randomly select several real estate projects from the quotation list, and conduct on-site inspections at different time intervals to assess the elevator environment, pedestrian flow, and the quality of existing advertisements, in order to verify the descriptions provided by the media.
Review contract details: focus on confirming whether the fees include tax, whether they cover the costs of graphic design and production, installation fees, whether there are additional charges for graphic replacement, the commitment on publication time, and how to remedy if the effect is not satisfactory.
Step 5: Effect tracking design
Design the effect tracking method before launching: use exclusive discount codes, customized QR codes, 400 phone numbers, or monitor the online search index of the brand in the target area during the launch period.

四、Common "Price Traps" and Guidelines for Avoiding Them
Low-price package trap: Be wary of "value packages" that are far below the average market price. These often include a large number of outlying or low-quality locations, resulting in extremely low effective exposure. It is essential to request a breakdown of all locations within the package and calculate the overall CPM.
Data exaggeration trap: Be cautious of descriptions provided by media outlets such as "high-end community", "high-net-worth individuals", and "community of tens of thousands of people", and require them to provide third-party data (such as average prices from real estate platforms and business district reports) for support or conduct on-site verification.
Hidden cost trap: Confirm the "all-inclusive price" before signing up. Are there additional charges for screen production, initial installation, and subsequent replacements? These costs can accumulate to a considerable amount.
Short-term ineffective trap: Elevator advertising is a subtle and imperceptible cognitive construction. Investing for only one month yields minimal results. It is recommended to invest at least on a quarterly basis (three months) to form effective memory.
五、Conclusion
Ultimately, the answer to "How much does it cost to advertise on elevators in Beijing for one month?" lies not in finding a fixed number, but in mastering a method for evaluating value. What you pay for is not the monthly rental right of a board or a screen, but the opportunity to have high-quality communication with your target consumers multiple times a day in a closed space.