The lightbox located above the VIP security checkpoint occupies the visual throat of this elite pathway. Suspended above the entrance of the passage, the lightbox occupies the golden viewing area for travelers looking up, greatly enhancing the return on advertising conversion.
As the area where passengers spend the most time during the arrival process, the baggage claim conveyor belt area has a unique time advantage, with passengers spending an average of 10-20 minutes retrieving their luggage, achieving truly zero-interference communication.
As a necessary throat connecting the isolation area and the baggage claim hall, the lightbox media carries a very high traffic weight. Unlike the dispersed attention in open halls, the corridor space has a natural converging effect, forcing passengers' gaze to naturally focus on the walls on both sides while moving.
This media is located on the walls on both sides of the baggage hall exit in the T2 first-floor arrival hall. It covers the area where people picking up passengers tend to stay for a longer time, and at the same time, lightboxes at the passenger exit often occupy the golden ratio of the visual field, becoming the focal point of travelers' attention.
The media located next to the T1 arrival lane is a must-pass route for arriving passengers. The large media area has a strong advertising impact. The column light boxes on the arrival lane utilize the three-dimensional structure of the pillars to achieve a 360-degree all-around display, ensuring the completeness and shock value of brand exposure.
The media format is mostly presented in double-sided or row-style layouts, using the 5-8 minute window when passengers retrieve their luggage and head toward the exit to create mandatory visual coverage, effectively improving the reception efficiency of advertising information.
The media can reach travelers to Hong Kong and incoming visitors. When travelers are waiting for the elevator, they are in close proximity to the media advertisements. The large media space provides excellent advertising effect, and the media environment is clean and free of distractions, offering a unique display space.
Vertical lightboxes distributed on both sides of the passage or on columns, with their unique vertical composition and high-brightness images, fully utilize the vertical space of the corridor to achieve unavoidable intense exposure.