The core circulation paths and stay areas densely distributed on the departure level of Terminal 1, where passengers check in, wait, and pass through, are the necessary routes and focal points for passengers to complete formalities and wait for flights, achieving 100% coverage of all passenger flows.
By taking into account the average waiting time of passengers, it ensures that each passenger can see the advertising content multiple times, greatly reinforcing brand memory. Passengers typically have 20-40 minutes of waiting time before boarding, which is a period of highly focused attention and relatively monotonous golden window.
The only high-altitude giant LED screen in the arrival area, with its core advantages of central positioning along the main flow, large-scale high-definition display, forced full-view exposure, and full coverage of high-net-worth passengers, is a benchmark media for strong brand engagement with arriving passengers.
This media package cleverly occupies this scene to maximize value. During the average 5-15 minute waiting time, travelers unconsciously seek visual focal points, achieving a very high marketing conversion rate.
After passengers complete the core task of claiming their luggage, they naturally turn their gaze toward the direction of the exit, and the LED screen hanging high in the air just happens to occupy the center of their field of vision, creating an unavoidable compulsory exposure.
The entry and exit roads in the square are not only traffic routes but also golden corridors for brand communication. Whether it is the three high pillars beside the overpass, or the giant billboard directly facing the exit road, they can achieve 100% coverage and mandatory visual interception of high-value audiences.
This billboard is located on the inevitable path for all self-driving or car-departing passengers, directly facing the outbound traffic. At the moment when passengers are about to leave the airport and conclude their business or travel journey, the billboard becomes the final focus of their vision, achieving 100% mandatory coverage.
The giant media standing at the transportation hub not only serves the function of brand communication, but each side corresponds to different traffic directions and viewing angles, allowing dynamic switching and continuous exposure as vehicles pass by.