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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：Kaide Plaza, No. 238 Zhongshan Avenue, Qiaokou District | Format：led | Duration：15s |
| Location：Wusheng Road CapitaMall | Min Qty：1 | |
| Size：25m(W)X10m(H) = 250㎡ | Min Period：week |
The intelligent content management system of the LED large screen can dynamically optimize advertisement displays based on time periods and audience characteristics, achieving precise targeting. As a regional commercial landmark, the large screen not only carries brand promotion functions but also becomes a symbol of urban vitality, injecting continuous momentum into the regional commercial ecosystem. The LED screen at CapitaMall Wusheng Road is leveraging its unique media value to help brands gain an early advantage in city commercial competition.As a core media in the commercial area, it combines commercial value with landscape functionality. Although some parameters need further verification, its technical positioning is similar to other projects of the same brand and may feature advanced capabilities such as naked-eye 3D. It is suitable for commercial advertising, brand promotion, and mall event promotion, supporting dynamic video and interactive content playback to attract foot traffic and enhance commercial area vitality.Located at the intersection of Zhongshan Avenue and Wusheng Road, adjacent to Jianghan First Bridge, and connecting the Wuguang commercial district and the Jianghan Road commercial district, it is covered by more than 50 bus routes and directly accessible via Metro Line 6, providing excellent transportation convenience. The Wuguang commercial district sees a daily flow of over 300,000 people, with CapitaMall's weekend traffic increasing by 10%-20% compared to weekdays, providing a stable base for advertisement exposure. The surrounding area gathers upscale residences, office buildings, and universities, mainly targeting a high-spending demographic aged 25-44.With its prime location, high-standard technology, commercial traffic advantage, and potential naked-eye 3D feature, the large screen has become a top media resource in Wuhan's core commercial districts. Its advantages are not only reflected in its exposure volume but also in its commercial conversion ability, demonstrated through scenario-based marketing and brand case studies, making it suitable for advertisers seeking high-impact communication.
CapitaMall is conveniently located at the intersection of Wusheng Road and Zhongshan Avenue, opposite Carrefour on Wusheng Road, near the Exit of Metro Line 6, at the Hankou transportation hub, beside Jianghan First Bridge and the Aviation Road overpass, connecting with Zhongshan Avenue, facing Carrefour supermarket and Gome Electrical Appliances, and situated within the Wuguang commercial area, surrounded by commercial projects such as New World Department Store and China International Trade Center.The large screen is a landmark visual medium in this commercial district. With its unique location, advanced technical specifications, and extensive commercial influence, it has become one of the core platforms for outdoor advertising in Wuhan. As a key thoroughfare linking Hankou and Hanyang, the screen can reach 30% of the commuting population in Wuhan's three towns, particularly forming concentrated attention zones during morning and evening peak hours.Through the combined advantages of location, technology, content, and resources, the large screen not only serves as an efficient vehicle for brand communication but also deeply integrates into urban governance and cultural development, creating a positive cycle of commercial value, social benefits, and technological innovation. For advertisers, choosing this screen is not only about capturing a key traffic entrance but also about participating in a city-level communication ecosystem as part of a strategic plan.The large screen occupies a prime transportation node at the junction of the Jianghan First Bridge ramp and Wusheng Road overpass, forming a visual corridor across the three towns and two rivers. Daily vehicle traffic exceeds 200,000, and the pedestrian flow reaches 50,000 per day. Its coverage is characterized by three layers: within a 1 km radius are high-end commercial complexes such as Wushang Mall and Hang Lung Plaza, along with CapitaMall's own 135,000 square meters of commercial space. Among the target audience, families account for 45%, young professionals 35%, with strong consumer decision-making power.
