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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：No. 668, Jianshe Avenue, Jiang'an District | Format：led | Duration：15s |
| Location：Wuhan MixC Mall | Min Qty：1 | |
| Size：16m(W)×16m(H)=256m² | Min Period：week |
As the visual focal point of the city's commercial core area, it demonstrates outstanding investment value. The large screen stands at the golden location where Jianshe Avenue and Zhongshan Avenue intersect, covering more than 650,000 visitors daily and precisely reaching business elites and key consumer groups. Its 4K ultra-high-definition display technology allows brand information to stand out in the bustling city, attracting passersby day and night and enhancing visual impact.Wuhan MixC LED media, with its landmark design, high-end commercial collaboration, intelligent technology, and compliant operation as core advantages, combines artistic expression with commercial effectiveness, becoming a benchmark case for commercial media in central China. With landmark design, high-end business district collaboration, and intelligent technology, it possesses long-term investment value.The LED screen system is centered on immersive scenario-based experiences. Through multi-form screen layouts and the integration of advanced technologies, it builds a multi-dimensional spatial media ecosystem covering commercial communication, urban culture, and interactive entertainment, across five dimensions: hardware configuration, scenario distribution, content operation, technological innovation, and social value.The LED system is not only an efficient carrier for commercial communication but also a comprehensive platform for expressing urban culture, technology innovation, and social responsibility. Its development model, with hardware as the foundation, content as the soul, and experience as the core, provides a win-win example of commercial value and social benefits for the industry. With technological iteration and scenario expansion, Wuhan MixC LED is expected to further promote the digital transformation of urban spaces and become an important engine for building a digital Wuhan.The project has a daily footfall of over 80,000 people, with holiday peaks exceeding 150,000. The audience mainly consists of high-net-worth consumers aged 25-45, with strong purchasing power and high brand sensitivity. The 360° immersive design of the central atrium cylindrical screen and irregular screens increases viewer dwell time by 40% compared to traditional flat advertisements and boosts advertising conversion rates by 25% compared to conventional placements.
MixC Mall is located in the core area of Hanjie Financial Street on Jianshe Avenue in Hankou, adjacent to commercial landmarks such as Wuhan International Expo Center and Wushang Mall. The daily traffic exceeds 150,000 vehicles. Its outdoor L-shaped corner screen and multi-floor large screen form a city-level visual landmark, becoming the core carrier of the Avenue's economic appeal at first sight. For example, during the 2025 cherry blossom season, the outdoor screen was linked to offline gift-giving activities, driving an 18% increase in mall foot traffic.
Wuhan MixC Mall is near Hong Kong Road in Hankou. The project covers approximately 170,000 square meters and integrates high-quality tenants from MixC Malls across the country, aiming to become a large-scale shopping center with exemplary influence in Central China. Within a 3-kilometer radius, it can reach 25% of the city's mobile population, with the transportation network of Jianshe Avenue and Jiefang Avenue running east-west, and Qingnian Road, Xinhua Road, and Hong Kong Road running north-south, allowing convenient access to the entire city.
Another major value of the large screen lies in its precise traffic attraction capabilities. MixC Mall's LED screens dynamically display different content based on the time of day and target customer groups. In the morning, they focus on high-end cosmetics and premium brands; in the afternoon, they highlight trendy fashion; in the evening, they mainly feature dining and entertainment. This precise content placement effectively guides the distribution of foot traffic and enhances tenant conversion rates.
In Hankou's core business district in Wuhan, China Resources MixC Mall, a high-end commercial complex, is leading a new city consumption trend with its unique commercial appeal. As a new landmark in Wuhan, MixC Mall not only hosts over 400 tenants but also positions its LED screen as a core element of its marketing strategy, creating an immense investment value.
