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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Capital Airport | Format:wheelbarrow | Duration:/ |
Location:Beijing Capital Airport | Min Qty:500 | |
Size:Front 330× 400×350/Side 335×415 | Min Period:month |
The target audience is mainly business, tourism and high-spending people, who are highly sensitive to brand communication, and advertising can effectively enhance the penetration of brands in the high-end market.
The size of the main screen of the trolley advertiser is 0.523 meters× 0.368 meters, and it adopts the form of centralized display in a row. When picking up/returning the trolley, passengers need to get close to the advertising content, with clear outlines and deep visual memory.
3,000 trolleys are distributed in various functional areas of the terminal, and advertisements form a dynamic transmission network with the movement of vehicles, which has low advertising interference and long effective reading time in scenarios with long stay time such as check-in and baggage claim.
Trolley advertisements are displayed in the form of townhouses, which are repeated in high-traffic areas such as check-in and baggage claim areas, continuously deepening the subconscious memory of passengers.
The average stay time of passengers when checking in and retrieving luggage is long, and trolley advertising can achieve close and high-frequency reach in such scenarios, and the efficiency of information reception is significantly improved as a rigid tool for baggage handling.