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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport T3 | Format：Light box | Duration：/ |
| Location：3rd Floor International Arrivals Corridor Light Box | Min Qty：2 | Operating Time：0-24o'clock |
| Size：10.63×2.87 | Min Period：month |
International arrivals are mainly high-spending groups such as business elites, executives of multinational corporations, and foreigners, and their spending power and brand sensitivity are significantly higher than those of the general population. Lightbox advertisements can accurately reach high-end customers and help brands enhance their international image.
According to the flow characteristics of international passengers, lightbox advertisements can be combined with different regional functions (such as baggage waiting area, pick-up channel) to design content to achieve scenario-based communication. For example, for luxury or high-end service brands, it can match the consumption needs of travelers after arrival and enhance the efficiency of ad conversion.
The average length of time for international passengers in the corridor is long (e.g., waiting for luggage, queuing for passage), and lightbox advertising can make full use of this time to achieve in-depth communication. According to statistics, the active attention rate of tourists in the arrival area exceeds 85%, and the information transmission effect is significantly better than that of other areas.
The overall design of the T3 terminal is modern, and the lightbox advertising is highly integrated with the airport environment, which can not only match the tone of the high-end brand, but also enhance the attractiveness of the advertisement through creative design (such as dynamic pictures and interactive devices), and avoid the singleness of traditional advertising.
