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| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No.1 Special, Guishan North Road, Hanyang District | Format：light show | Duration：1 minute |
| Location：Guishan TV Tower | Min Qty：1 | Operating Time：19-22o'clock |
| Size：塔身2400㎡，塔下917㎡ | Min Period：sun |
The prime viewing spot for the light show offers a 360° unobstructed overlook of the two rivers and three towns. It reaches over 2 million audience members on an average day, with an average daily visitor volume of approximately 15,000 during the Spring Festival holiday. The site connects to Guishan Scenic Area nearby, serving local commuters, residents out for leisure, and a large number of out-of-town tourists. Its audience consists of both local consumers and inbound tourist traffic, with visitor numbers and online exposure surging significantly during major holidays.
The hardware carrier adopts a dual-media combination of cylindrical tower lighting and a large screen at the tower base. The tower media covers an area of 2,400 square meters with a resolution of 330×340. Featuring a circular cylindrical facade, it enables 360° surrounding display. The large screen at the tower base spans 917 square meters with a resolution of 3864×380 and delivers strong detail performance for flat images. The lighting hours are set within the prime nighttime leisure period from 19:00 to 22:00. Custom light shows are staged once every minute, allowing brand content to blend seamlessly into the urban nightscape.
The two carriers feature independent content playback logic. On the tower surface, text within 7 characters can be displayed with 360° rotation and freeze-frame, while long copy can scroll upward. On the base screen, short text can stay static, and long text can scroll left in a loop. This flexibly adapts to diverse creative content including brand slogans, holiday-themed visuals and brand image clips. It is a rare full-perspective high-altitude light and shadow delivery carrier along the Yangtze River Central Axis.
The TV Tower Light Show is a core landmark high-altitude light and shadow medium of the Yangtze River Light Show. Perched on the top of Guishan Hill at No.1 Special, North Guishan Road, Hanyang District, Wuhan, it sits at the confluence of the Yangtze River and Han River. Facing the Yellow Crane Tower and the Yangtze River Bridge across the river, it serves as a highly representative classic urban landmark light and shadow carrier of Wuhan, carrying profound urban memories and enjoying extremely high public recognition.
Guishan TV Tower is China's first TV tower. Standing atop Guishan Hill in Hanyang, it acts as a core landmark at the intersection of the Yangtze River and Han River. Its cylindrical tower body functions as a 360° wraparound light and shadow medium. The lighting visuals on the tower can be viewed from the two rivers and four banks as well as riverside roads on both shores. Together with the large screen at the tower base, it forms a dual-media combination of high and low positions. As one of the core landmarks of the Yangtze River Light Show, it boasts remarkable urban recognition and is an iconic carrier for brand image placement.
It features outstanding advantages in urban IP and social communication. As China's first TV tower, Guishan TV Tower is a classic landmark bearing decades of Wuhan's urban memories. It enjoys high national awareness and strong brand credibility. It is a frequently-shot location for city promotional videos by CCTV and major media outlets, and also a core urban business card for the Ministry of Foreign Affairs to promote Wuhan overseas. Brands placing advertisements here can powerfully leverage this top-tier urban IP to elevate brand tonality and premium image.
