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| Area：Lan zhou | Type：Outdoors | Frequency：120 |
| Address：No. 2 Tianshui North Road, Chengguan District | Format：led | Duration：15s |
| Location：Xin Dayantan Home Furnishing | Min Qty：1 | Operating Time：8-22o'clock |
| Size：16m(W)*9m(H) =144㎡ | Min Period：week |
Located to the west and south of XindayanTan Home Furnishing Market, No.2 Tianshui North Road, Chengguan District, close to Yanning Road, Dayantan, Tanjianzi Underpass and Yantan Park Underpass. In terms of public transportation, there are multiple bus stops nearby, including Duzhe Avenue, Tanjianzi, Yantan Park and Huayu Market, with transfers available for many bus routes such as Route 116, Route 146, Route 114 and Route 86. Boasting convenient transportation and heavy pedestrian and vehicle traffic, this location sits on the major urban arterial road.
It receives an average daily passenger flow of over 20,000 people, with a peak volume of 30,000 people on weekends and holidays. It covers core consumer groups in Yantan and Chengguan District. The combination of commuter traffic and shopping crowds creates a solid base for ad exposure. It covers mature commercial areas including Wanda Plaza, Yantan Furniture Market, Cihetang Hospital, Sports Park and Nanchang Road Intersection, reaching a large audience base. It serves as a highly influential outdoor advertising medium in the Yantan area of Lanzhou.
The large screen measures 16m (width) × 9m (height), with a total area of 144 ㎡ and a resolution of 1920*1080. It supports playback of JPG images and MP4/MPG video materials. The screen operates from 08:30 to 22:00 every day. A 15-second advertisement can be played 120 times per day. High-frequency repeated exposure continuously strengthens brand memory, covering morning rush hours, midday and evening rush hours, and reaching travelers all day long.
The large screen is installed on the main street of Tianshui North Road, a key transportation artery in Yantan. The surrounding road network extends in all directions, with multiple bus routes passing by. Numerous customers driving to buy home furnishings pass through this area. The screen can catch the eyes of drivers and pedestrians from a long distance. Located at the main entrance of the market, the large screen is visible to all customers entering for shopping and leaving after purchase, creating repeated memory exposure. Instead of one-time casual viewing, audiences continuously receive brand information during their consumption decision-making process.
Sited in the fully developed built-up area of Yantan, this location boasts complete business supporting facilities, a dense permanent population and a strong commercial atmosphere. The large screen carries the inherent credibility of offline media. Different from online feed advertisements, it achieves mandatory visual reach with a stronger brand ambiance. It suits various advertising scenarios including brand image building, grand opening promotion, event preheating and local brand publicity, and is available for advertisers across multiple industries such as automobiles, home decoration, home appliances, finance, supermarkets and local services.
The large screen sits in the mature core business district of Yantan. The area features dense residents, a prosperous commercial environment and robust consumption vitality. It delivers stable and controllable media exposure with remarkable long-term communication value. As a core outdoor large screen on the city’s main road, it possesses the exclusive mandatory reach feature and credibility of offline media. Unlike fragmented online feed ads, it presents brands with greater authority and atmosphere, helping brands deepen their presence in the local market and build a premium urban brand image.
