- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Domestic Check-in Area on the Second Floor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6*2m | Min Period：year |
It sits along the only mandatory passage before entering the waiting area, capturing the sight of 100% of all domestic departing passengers with no alternative routes, enabling compulsory exposure without omission. After security check and before entering the waiting lounge, passengers enter a mental relaxation phase in this area with focused attention. They absorb advertising information far more comprehensively than in other zones, with brand recall improved by over 30%. More than 60% of airport passengers are business travelers, who boast strong consumption decision-making power and bring great potential for advertising conversion.
This core connecting corridor links the domestic check-in area to security screening. All domestic outbound passengers must pass through it with no passenger flow diversion, ensuring stable advertising exposure to every traveler. Passengers walk steadily along the corridor without rushing, leaving ample time to view advertisements. Unlike media on escalators or short transient passages where exposure is fleeting, this location effectively extends brand contact duration, deepens audience brand memory and greatly boosts information reception efficiency.
Light boxes are neatly arranged on the main walls of the corridor, aligning with passengers’ natural horizontal line of sight. Free from obstructions by columns and equipment, there are no blind spots. Travelers have sufficient time to view the advertising visuals. The light boxes feature high-definition, bright and fully displayed images that remain highly recognizable even from afar. They deliver comfortable visual experience and strong impact, ensuring stable and outstanding brand presentation. This deeply consolidates brand memory and significantly improves advertising conversion performance.
Passengers usually need to queue up or complete relevant procedures during check-in, resulting in a long waiting time. Wall-mounted light boxes fall within passengers' line of sight, and passengers are in a state of "forced viewing" while waiting, which greatly boosts the exposure and memorability of advertisements. Wall-mounted light boxes generally feature large sizes and multi-faceted overlapping coverage. They deliver strong visual impact within the enclosed airport environment and can clearly display brand images to leave a deep impression on passengers.
Located in the core transfer corridor for domestic departures, this location differs from scattered hall advertising spots. It boasts highly concentrated passenger flow and delivers better advertising reach and conversion rates. Long-term advertising placement enables continuous penetration among floating passengers traveling to and from Xiamen. It can promote brands to inbound tourists while reaching local passengers departing from Xiamen, supporting both the development of external markets and in-depth cultivation of the local market. As a traditional light box media, it provides stable image quality with round-the-clock display and mature operation and maintenance services. It is suitable for medium and long-term brand image promotion, creating a stable and sustained brand display platform within the airport.
Situated along the core closed-loop passenger route for domestic departures covering key travel scenarios, this advertising resource can continuously reach floating non-local passengers traveling to and from Xiamen to raise brand awareness in external markets. Meanwhile, it accurately targets local departing passengers to consolidate brand reputation in the local market. It is a cost-effective premium airport media resource that integrates brand image promotion, market customer acquisition and reputation building.
