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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：About 30 meters east of Chuangzhi Park, Chuangzhi North Ring Road, Pidu District | Format：led | Duration：15s |
| Location：Shu New Sky Street | Min Qty：1 | Operating Time：0-24o'clock |
| Size：17.3m*9.6m =166㎡ | Min Period：month |
LED large-screen advertisements deeply integrate with pedestrian flow and consumption scenarios within the district, accurately targeting young customers and urban white-collar workers. Their content can be flexibly switched, supporting dynamic videos, interactive programs, and holiday-themed customizations, allowing each display to combine visual impact with emotional resonance. Leveraging the high foot traffic of the Tianjie commercial area, the screen content precisely covers core sectors such as dining, retail, and digital products, while holiday-customized content and brand promotions turn the screen into a city-level communication hub, helping brands achieve a closed loop from commercial traffic to social virality to sales conversion.
Relying on the massive foot traffic of Shuxin Tianjie, it accurately reaches local high-spending residents, business professionals, university staff and students, as well as cross-district commuters. This diverse, high-value audience matrix provides a solid foundation for advertising effectiveness, making it a regional core outdoor media that combines commercial vitality with a human touch. It is not just a screen, but a composite marketing platform integrating traffic, technology, creativity, and real-life scenarios, allowing brands to secure city-cover exposure in a highly competitive market.
Shuxin Tianjie is located in the northern core development area of Chengdu, adjacent to a subway hub and multiple large residential communities. Daily foot traffic is stable at over 100,000 people, with numbers multiplying during holidays. The surrounding area gathers many young families, urban white-collar workers, and university students who possess strong purchasing power and a high willingness to engage with media, providing a solid foundation for brands to achieve efficient exposure and precise reach.
Situated in the core commercial area of Pidu District and leveraging the strong commercial aggregation effect of the Longfor Shuxin Tianjie complex, it occupies a prime visual position on the building's exterior façade. It is a highly prominent and influential outdoor digital media platform in the region. Serving as a visual hub connecting mature residential areas, business offices, and university clusters, the large screen, with its all-day, wide-reaching communication advantage, has become an important medium for brand promotion and public information dissemination.
LED's core competitive strengths lie in its location monopoly, precise audience targeting, advanced technology, and diverse scenarios. It maximizes advertising value by capitalizing on the commercial traffic of the complex while also extending its communication reach through the transportation network and public welfare features, making it the preferred outdoor media resource for brands aiming to penetrate the Pidu market and enhance regional influence.
With broad audience coverage and a positive public image, it has become an important platform for regional public welfare communication. Drawing on previous experience in implementing public welfare content such as traffic safety campaigns, heartfelt holiday messages, and civility promotion, its public welfare attributes not only mitigate the incongruity of commercial advertising but also help brands leverage the media's social credibility and enhance brand reputation.
The core value lies in the dual empowerment of commercial IP and traffic nodes. Relying on the positioning of Longfor Shuxin Tianjie as an urban lifestyle center, the complex itself serves as the core engine of Pidu District's consumer upgrade. It has introduced over 60% of leading brands from Southwest China, Chengdu, and first-time regional entries. Daily foot traffic is stable, with peak holiday traffic doubling. The large screen is located next to the main entrance of the mall, naturally capturing the complex's massive consumer flow and seamlessly integrating browsing, sightseeing, and information reception.
