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| Area：Changsha | Type：Outdoors | Frequency：300 |
| Address：Between the airport expressway toll station and Huanghua Airport | Format：led | Duration：10s |
| Location：Changsha Expressway Airport Exit Overpass | Min Qty：1 | |
| Size：25m（w）*4.8m（h）=120㎡ | Min Period：month |
This location is not only a prime spot for commercial advertising, but it is also frequently used for urban cultural and tourism promotion, major festival atmosphere creation, and government public information dissemination. It has become an important digital interface for Changsha to showcase its modern and international image. LED is a city-level aerial digital media platform that leverages the advantages of airport hub traffic, high-net-worth audiences, and mandatory exposure scenarios, providing brands with an irreplaceable aerial avenue-style communication stage.
Serving as an aerial welcome avenue connecting Changsha Huanghua International Airport with the downtown area, it builds one of Hunan's most strategically valuable outdoor digital communication platforms through its hub-level location, high-net-worth audience coverage, mandatory exposure scenarios, and city image endorsement. It is not just an advertising screen at a transportation node, but a brand highland integrated into the city's welcome route. With the fourfold value of 'airport traffic × high-end audience × mandatory exposure × city endorsement,' it offers efficient, high-quality, and high-impact communication solutions for national and regional brands.
As a professional LED screen manufacturer, Visual Light has rich experience in airport applications and has established deep cooperation with multiple domestic and international airports. It not only enhances the airports' technological and aesthetic appeal but also provides travelers with more convenient information services, making it a key part of the digital construction of Changsha Huanghua International Airport.
The media naturally covers high-net-worth audiences such as corporate executives, business elites, and business travelers, who have high consumption capacity, decision-making weight, and broad social influence. These audience groups are in a relatively relaxed state while moving quickly through the airport, making them more receptive to outdoor information and creating an optimal psychological environment for brand communication.
The media is precisely positioned on the overpass between the Changsha Airport Expressway toll station and the Huanghua Airport terminal, located at the intersection of Huangxing Avenue and the Changsha Ring Expressway. It serves as the mandatory passage for all vehicles entering and exiting Huanghua Airport. As an important visual gateway to eastern Changsha, its location enables 100% interception of bi-directional traffic on the airport expressway, covering approximately 750,000 vehicles daily. It has become a key communication node connecting the aviation hub to the city core, with no other large outdoor media nearby to interfere, creating an exclusive communication environment that allows LED information to capture the audience's attention immediately.
Thanks to its compulsory viewing communication characteristics, it achieves extremely high advertisement reach and memorability. Vehicles naturally slow down while passing through the highway overpass, and passengers’ gaze instinctively focuses on the LED screen ahead, forming an undisturbed communication scenario. Its unique communication advantages make the media an efficient platform for brand image display, product promotion, and event publicity.
The media occupies the core node of the city’s eastern gateway, achieving full coverage of bi-directional traffic. It reaches over 750,000 vehicles daily; combined with the airport’s annual passenger throughput of 30 million, it creates a dual-flow loop of aviation and highway traffic. Advertisement reach surpasses 95%, making it a rare entry point for brands to capture high-end traffic.
With its high return certainty, scarce asset value, continuous growth potential, and diversified risk hedging ability, the media has become a high-value investment target in the field of outdoor advertising. As a benchmark project for the digital transformation of outdoor advertising, it enjoys the stable cash flow of traditional media while also sharing the growth dividend of the digital economy. For advertisers, its exclusive traffic resources can build core competitiveness and create a differentiated market barrier.
