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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 68, Section 1, Jinhua Road | Format：led | Duration：15s |
| Location：Wanda Plaza (Chengdu Jinhua Store) | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
Located at No. 68, Section 1, Jinhua Road, Jinjiang District, Chengdu, it is situated in the core business district of the eastern city. It is one of the earliest and largest Wanda Plazas built in Chengdu. Unlike screens on corridors or escalator sides, the second-floor atrium features an open double-height structure with no columns blocking sightlines, offering a wide viewing angle. Coupled with high-definition LED dynamic visuals, it creates an immersive visual experience, making it easier to attract attention, encourage photography, and spontaneous sharing on social media, thereby extending the advertising recall period.
LED is not just a screen; it is a highly certain and highly interactive digital communication node embedded in the city's high-frequency life paths. It simultaneously amplifies brand presence and builds emotional connections. As a five-track interlinked TOD commercial complex, its convenient transportation brings a steady flow of customers, outperforming non-hub malls. Its core advantage lies in the stable traffic of a mature business district, high-quality customer structure, spatial scarcity, and long-term operational security, showing strong asset value and return potential in the current competitive landscape of digital outdoor media.
Gate 2, as one of the main entrances facing the main Jinhua Road and multiple bus routes, serves as the preferred passage for daily shopping by over a million residents nearby, providing a reliable exposure platform with high frequency and low fluctuation. The LED screen is not only an advertising medium but also a high-certainty digital communication asset embedded in everyday urban life, demonstrating comprehensive investment advantages in terms of traffic value, social value, brand building, emotionalconnection, and localized targeted reach.
With its prime location, precise audience coverage, and strong visual impact, it has become an ideal platform for brand marketing and IP dissemination.
As a visual hub connecting the eastern and western districts on the second layer, it is not only a place that passengers must pass through, but also benefits from popular formats like Wanda Baby King, which create synergy and extend customer dwell time. Jinhua Wanda Plaza is adjacent to the Second Ring Elevated Road and Dongguang Station on Metro Line 8, forming a three-dimensional transportation network with intersecting tracks and surrounding elevated roads, which provides LED screens with a continuously stable flow of people. The project is located at the intersection of East Second Ring Road and Jinhua Road, known as the 'Golden Corner and Silver Edge,' serving as the commercial gateway to Chengdu's southeast area.
LED screens are not just displays; they are emotional bridges connecting brands and consumers. Amid the wave of consumption upgrades in Chengdu's southeast, they become a strategic media choice for brands to deeply engage the Chengdu market through precise audience targeting, powerful visual impact, and diverse scenario applications. By integrating LED media characteristics with brand needs, a full-chain marketing loop can be created, connecting online exposure, offline experience, and social sharing.
The core competitiveness of the LED in the second-floor atrium of Gate 2 at Wanda Plaza lies in its irreplicable location-based traffic, high-value customer base, scenario-adapted technology, and ecosystem-based resource synergy. With precise reach, strong conversion, and versatile application scenarios, it becomes a prime media choice for brands to achieve both awareness and sales breakthroughs in Chengdu's southeast commercial district. It not only highlights the commercial value of a mature shopping area but also provides an efficient communication solution for brand marketing.
As a benchmark in Chengdu's top three commercial complex sales performers, its continuous brand renewal and format upgrades allow the media value to increase in tandem with the project's maturity. By combining the characteristics of LED media with brand needs, a full-chain marketing loop connecting online exposure, offline experience, and social sharing can be established, maximizing communication ROI.
