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| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 69, Fuxing Road, Beijing | Format：led | Duration：15s |
| Location：Huaxi Bio Runbaiyan Center | Min Qty：1 | |
| Size：5.61m*9.024m=50.62㎡ | Min Period：2weeks |
The LED facade outside the south entrance of Huaxi Bio·Runbaiyan Center is not just a high-spec outdoor LED screen, but a key medium for the brand to construct a dialogue between technology, space, and the public in the core area of the capital. It transforms the language of biotechnology into a perceivable urban interface, continuously conveying Runbaiyan's brand philosophy of reshaping beauty through life sciences amid the flow of vehicles and pedestrians.
As an important visual element of Beijing's western core cultural and sports landmark, its value far exceeds that of a traditional outdoor advertising screen. It is not only a tool for information dissemination but also a strategic point for the brand to establish a technological image and convey aesthetic concepts in urban public spaces. Situated along the city's main thoroughfare, it is in the line of sight day and night, making it inescapable for pedestrians and vehicles alike. This creates highly effective passive exposure without requiring active attention, greatly enhancing brand recall.
Located at No. 69 Fuxing Road, Haidian District, at the intersection of the western extension of Chang'an Avenue and Wukesong Subway Station, it is part of Beijing's key cultural and sports vitality axis. It serves not only as a window for information display but also as a civilized hub that encourages social interaction and energizes urban life. This allows Huaxi Bio's brand value to resonate with the city's culture. The media can be used for real-time broadcasting of cultural and sports events, attracting crowds and promoting commercial prosperity, aligning strategically with Huaxi Bio’s focus on technology, culture, and sports.
With its prime loction, city landmark status, brand empowerment by Runbaiyan, immense traffic, and exposure around the clock, it has become one of the most influential outdoor media platforms in western Beijing and a high-quality platform for the brand to achieve city-level communication.
The LED on the exterior facade of the South Gate of Huaxi Bio·Runbaiyan Center is a rare outdoor media that integrates four values: urban geography, architectural aesthetics, technological storytelling, and event traffic. As a scarce city-level cultural and sports landmark outdoor digital media asset in western Beijing, its investment value has surpassed the scope of traditional advertising screens, presenting a composite characteristic of high traffic, strong branding, stable returns, and resilience to economic cycles.
Located at the northeast corner of Wukesong Bridge on the West Fourth Ring Road, adjacent to Wukesong Station on Metro Line 1, and integrated with the Huaxi LIVE commercial area, it serves as a key visual hub connecting the venue and the city. This large outdoor high-definition LED screen is embedded in the exterior facade of the South Entrance of Runbaiyan Center, perfectly blending with the architecture. As a city landmark at the intersection of the extended Chang’an Avenue and the West Fourth Ring, it offers a wide view and handles significant two-way traffic, making it an important transportation node connecting central Beijing with the western districts.
Its core value lies in the triple rarity of city landmark-level exposure, high-value scene resonance, and the fusion of technology and art. It not only transcends the traffic dependence of ordinary outdoor media but also leverages the Chang’an Avenue location, the Olympic venue heritage, and the brand momentum of Runbaiyan, creating a unique value characterized by strong memorability, high conversion, and wide reach, making it the core media for brands to capture the high-end market in western Beijing.
The differentiated advantage of the LED comes from the dual breakthroughs of technological empowerment and content innovation. In a commercial context, it links with the 170 brands within Huaxi LIVE, forming a closed loop of off-site exposure and in-site conversion, making it especially suitable for new product launches, holiday marketing, and other promotional needs.
